WhitePress® faced a challenge common to growing marketplaces: how to simplify and automate deals with freelancers without adding work for finance teams and without sending users outside the platform.
The answer was an API integration with Useme. With this integration, the entire deal process – from creating an invoice to paying the freelancer – runs automatically, without paperwork or extra admin tasks.
“This integration not only takes admin work off our accountants and speeds up internal processes, but most of all makes life easier for our users,” says WhitePress®.
See how automated deals can support scaling a global link-building platform and why system integration is more than just a convenience.
About WhitePress®: a global pay‑as‑you‑go link building platform
WhitePress® is a global link-building platform that helps brands grow their visibility in search engines, AI, and LLMs with backlinks and brand mentions. It lets users publish articles on over 130,000 verified sites in 34 languages, with transparent pricing, SEO tool integrations, and visibility monitoring for up to 36 months.
The product runs on an intuitive panel and a pay‑as‑you‑go model. Users can manage publications on their own or work with local expert teams. WhitePress® connects advertisers, publishers, and content creators, including copywriters working in many languages and markets. That scale became a turning point for deals.
Challenge: fast growth and rising operational complexity
Most creators working through WhitePress® are freelancers. On the one hand, this is a big advantage: the platform can build a broad network of experts. On the other hand, it creates many formal and tax challenges.
Before the Useme integration, the deal process needed more manual work. As the number of transactions grew, this meant:
- Manual document flow and individual contracts.
- Extra communication with freelancers.
- More pressure on finance teams.
- A longer time from completing a task to paying the freelancer.
In practice, this meant more work for WhitePress® and a risk that the deal complexity could move to advertisers ordering content. This was even more important for international work, for example, in Romania, Hungary, and Bulgaria, where legal and tax differences add more complexity.
WhitePress® needed a solution that would:
- Standardize deals.
- Take formal work off internal teams.
- Keep the user experience inside the platform simple.
The key requirement was clear: simplify the process without adding extra steps for creators or internal teams.
Solution: API integration with Useme – deals directly in the WhitePress® panel
WhitePress® chose a full API integration with Useme. The goal was to simplify deals and, more importantly, embed them into the existing platform so users do not have to change their work environment or learn a new system.
“This integration not only takes admin work off our accountants and speeds up internal processes, but most of all makes life easier for our users – and that was our main goal,” say the WhitePress® experts.
How the integration works in practice
The process feels like a natural part of the WhitePress® panel:
- The creator completes a job in WhitePress®.
- They generate an invoice directly in the panel, without going to another system.
- Transaction data is sent automatically through the API to Useme.
- Useme generates the contract and handles tax formalities.
- After WhitePress® transfers the funds, the freelancer gets paid, and WhitePress® receives a VAT invoice for the client ordering the service.
“The system sends data to Useme through the API. Useme automatically generates a contract and, after we send the funds, pays the freelancer and handles tax formalities.”
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Results: automation, time savings, and a better user experience
The API integration organized and simplified WhitePress® operations. Instead of manual documents and extra communication, deals happen automatically inside the platform.
Key benefits:
- Real-time savings for finance and operations teams – automation removed repetitive admin tasks and cut the number of manual processes.
- Smoother collaborations and faster payouts – creators wait less for payments and have a simpler formal process.
- Higher satisfaction and willingness to continue working together – fewer formal steps improve the user experience, which is crucial for WhitePress®.
- International scalability – the automated deal model also works well for freelancers in Central and Eastern Europe. The platform can grow without growing admin teams at the same pace.
The integration with Useme also removed the burden of deals from advertisers. Without WhitePress® and Useme, advertisers would have to manage contracts, taxes, and payments for every task. Today, the whole process runs automatically in the background.
Who should consider this kind of solution
The integration with Useme is not only an internal optimization. It is a strategic element in scaling the platform in an organized and legally safe way. WhitePress® recommends this model mainly to companies that:
- Operate as a marketplace and connect at least two independent user groups in a digital space.
- Work with freelancers on a regular basis.
- Handle a high volume of one‑off jobs.
- Operate internationally and want to standardize deals.
- Do not want to grow their accounting teams in line with business scale.
“We recommend this kind of integration to platforms, marketplaces, and companies that often work with freelancers – especially content creators,” add the WhitePress® experts.
Freelancers as a scaling lever
WhitePress® also works with its own freelancer base and with freelancers from Useme on internal projects, including marketing. This model lets the company match experts to specific tasks, react fast to business needs, and test new ideas without raising fixed hiring costs.
WhitePress® also uses Useme to handle deals with these freelancers. This creates one consistent financial process for both sides of the collaboration – on the platform and in internal projects. The automated deal model means that extra flexibility does not create formal chaos. The financial process stops being a bottleneck for further scaling.
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Summary: an integration that supports scale
The WhitePress® case shows that in a platform model, deals are as important as technology or the user base. As transactions grow, even small admin frictions can slow down growth.
The Useme API integration helped WhitePress®:
- Automate the deal process.
- Reduce the workload for finance and operations.
- Speed up payouts for creators.
- Improve the user experience.
- Scale international operations safely.
Deals became a system process rather than an operational problem. WhitePress® can now focus on its core business: building brand visibility and growing a global link-building platform, instead of managing manual documents.
