Tears of Joy found the answer. They reduced the entire payment process to a few simple clicks with Useme.
About Tears of Joy: an agency focused on authenticity
Tears of Joy is a social media and influencer marketing agency. They run campaigns for brands such as Durex, Heineken, Hebe, and Oeparol. The team covers the full process: strategy, creator selection, content production, and 360° campaigns.
Although the agency is known for influencer marketing, UGC collaborations are now a key part of their work. UGC creators deliver authentic, high‑quality content that brands use in their campaigns.
The challenge: many creators, complex deals
In content marketing, diversity is a strength. In operations, it can slow you down. Tears of Joy runs campaigns with dozens of different creators (UGC creators, actors, and micro-influencers) at the same time. The team had to manage many documents, collect data, control deadlines, and payments. At scale, this manual work became a blocker.
The agency needed a solution that would:
- Reduce admin work.
- Stay safe and compliant for both sides.
- Let them pay quickly, without blocking campaigns.
“The main challenge was the variety of creators. Useme helped us organize and standardize the way we handle payments,” explains Marta Goszczyńska, Senior Influencer Marketing Specialist at Tears of Joy.
The solution: one simple way to pay UGC creators
Tears of Joy decided to pay their UGC creators via Useme. As a result, the agency has already completed over 1,200 creator deals this way. The team chose a process that feels intuitive to creators and fits their everyday work in social media. The workflow looks like this:
- The creator delivers high-quality content (videos, photos, posts).
- After content approval, the agency sends a short instruction on how to start a deal through Useme.
- The creator fills out a simple form on Useme, and the agency sends the payment to Useme.
- The campaign launches on time, the creator receives payment (usually within 48 hours), and the agency receives one invoice from Useme.
| 💡 Useme update: with the Request an invoice feature, clients can start a deal, enter the freelancer’s details, and send compliant payments instantly. It helps close projects in minutes and pay international talents as easily as local ones. Check how it works → |
At first, the agency had questions about how smoothly the process would run. They quickly saw that it worked.
“At the beginning, we had questions about processing time and comfort. Very quickly, we saw that the process is intuitive. After the first few projects, concerns disappeared on both sides.” – Paulina Tabaka, Senior Social Media Specialist, Tears of Joy.
The results: a payment process that scales
Working with Useme brought order to the agency’s internal processes. It also had a direct impact on their operations. Tears of Joy can now:
- Save time and scale operations – automation lets the team work with more freelancers without extra admin tasks.
- Reach a wider talent pool – different legal or billing setups on the creator side are no longer a barrier. Tears of Joy can hire the best people for each project.
- Build security and trust for creators – UGC creators value the clear process and fast payouts. For many of them, Useme has become the first step toward managing their work more professionally.
“The biggest benefit is that Useme is fast and easy to use. We save time, keep our processes organized, and can move quickly even with many collaborations.” – Marta Goszczyńska, Senior Influencer Marketing Specialist, Tears of Joy.
The next step
Tears of Joy sees strong potential in our updated Request an invoice feature. This option lets the client start a deal, control the invoice details, and choose convenient global payment methods. It further reduces the risk of errors and speeds up the whole payment process.
Summary
Tears of Joy’s case study shows that when working with UGC creators, diversity doesn’t have to mean chaos in payments. Completing over 1,200 creator deals with Useme proves that formalities can stay in the background and support creative, scalable content work.
