Daniel Horta
Kraj: Australia
Lokalizacja: Bondi Beach, AU
Na Useme od 31 października 2026
O mnie
Head of Digital Marketing and paid media specialist with 10+ years in advertising and over AUD 20m in career ad spend managed. I am Head of Demand Generation at Splose and help ecommerce and B2B SaaS clients grow with Google Ads, Meta Ads and reliable measurement.
At Incubeta, I scaled Freedom Furniture Google Ads spend from around AUD 100k to over AUD 1m/month and managed Meta Ads for Hanes and Freedom Furniture, each above AUD 100k/month. At Digital Rhinos, I helped reduce CPA by 30% for the largest client.
Services: audits, campaign setup and optimisation, GA4/GTM, Meta Pixel/CAPI, CRO and reporting, plus spreadsheet and CRM clean-up, research and product listings. Clients supply image/video assets; I provide creative briefing and testing.
Remote availability: up to 15 hours/week total across all freelance clients, including meetings. Meetings: Tuesday afternoons and Thursdays, Sydney time. English, Portuguese and Spanish. Standard hourly rate: AUD40 (approximately USD28).
Kategorie
CV / Résumé
Sie 2026 - Teraz
Head of Demand Generation
Splose
Lead demand generation for B2B SaaS across Australia and the UK, managing paid acquisition, measurement and optimisation. Freelance work is separate and limited to 15 hours per week in total across clients, including meetings.
Sty 2025 - Sie 2026
Growth Marketing Lead
Year13
Jan 2025–Aug 2026 (day 1 is a month-only reference). Led growth and US acquisition; a documented project reduced CPA from ~AUD37 to AUD5 in 60 days using Meta Ads and Google Ads.
Lis 2021 - Lis 2023
Senior Performance Manager
Incubeta
Nov 2021–Nov 2023 (day 1 is a month-only reference). Scaled Freedom Furniture Google Ads from ~AUD100k to AUD1m+/month; managed Meta Ads for Hanes and Freedom Furniture, each above AUD100k/month.
Paź 2020 - Wrz 2021
Senior Digital Marketing Manager
Digital Rhinos
Oct 2020–Sep 2021 (day 1 is a month-only reference). Built B2B acquisition campaigns and helped reduce CPA by 30% for the agency’s largest client.
Portfolio
Digital Rhinos — CPA optimisation
Helped reduce CPA by 30% for the largest client at Digital Rhinos. Managed a separate portfolio with combined advertising spend up to approximately AUD 400,000/month; the portfolio budget was not a single client’s spend.
Incubeta — Hanes & Freedom Furniture
At Incubeta, scaled Freedom Furniture Google Ads spend from AUD100k to AUD1m+/month; personally managed Meta Ads for Hanes and Freedom Furniture, each above AUD100k/month.
Year13 — US acquisition optimisation
Led US acquisition at Year13. A documented project reduced CPA from approximately AUD37 to AUD5 in 60 days through campaign testing and optimisation using Meta Ads and Google Ads.