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Terms of reference for creating a logo for a video editing studio
1. general information about the project
Studio name: [Studio Name].
Work Start Date: [Start Date].
Contact Person: [Name, Phone, Email]
2. studio description
Main services: video editing, creation of video clips, animation, post-production.
Target audience: companies and individuals who need professional video editing.
Mission and values: quality, creativity, professionalism, reliability.
3. Goals and objectives
Main goal: To create a unique, memorable and easily recognizable logo, which will be associated with professionalism and creativity of the studio.
Objectives:
To reflect the specifics of the studio's activities.
Visually attract the target audience.
To be universal for use on various media (website, business cards, promotional materials, etc.).
4. logo requirements
Stylistics: modern, minimalistic, dynamic.
Color scheme: it is preferable to use combinations of colors associated with video and multimedia (for example, blue, black, white, red). Gradients are acceptable.
Fonts: clear and easy to read. Font options should be suggested.
Graphic elements: symbols associated with video editing can be used (e.g. film, editing scissors, playback icon, etc.), but it is important to keep it minimalist.
Adaptability: the logo should look good in a variety of sizes and media, including black and white.
5. Technical requirements
File formats: vector (AI, EPS, SVG), raster (PNG, JPG).
Resolution: for raster files at least 300 dpi
Logo versions: color, black and white, negative.
Due date: up to [specify due date]
6. work stages
Research and information gathering.
Development of concepts (at least 3 variants).
Harmonization and selection of the main variant.
Finalization of the selected variant taking into account the comments.
Transfer of finished files to the customer.
7. Examples and references
Examples of logos of other video editing studios or creative agencies that you like.
Links to logos that can serve as a source of inspiration.
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