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From: Colombia

Location: MEDELLÍN, CO

On Useme since 13 julio 2026

About me

I'm a Marketing & Brand Strategist with 18+ years of hands-on experience building brands, driving growth, and scaling revenue across Retail, Hospitality, Pharma, and Education sectors.

What I Do: I combine strategic thinking with tactical execution to deliver measurable results. From launching flagship brands (Budweiser) to creating revenue- generating business units from scratch (Farmacias Pasteur), I've consistently driven 97%+ conversion rates and 300%+ growth metrics.

Track Record: ✓ Led growth initiatives generating +384% membership growth ($85K budget, 4.2x ROAS) ✓ Built complete B2U creating $240K annual revenue stream ✓ Optimized web performance from 67% to 97% efficiency (+200% organic traffic) ✓ Managed multi-million-dollar P&L across 8+ industries

My Approach: Data-driven strategy + creative execution. I speak the language of both analytics and storytelling—translating market insights into brand experiences that drive revenue and customer loyalty.

Curren

CV / Résumé

May 2023 - Jun 2024

Marketing Leader

Black Sands Lodge

Marketing Executive at Black Sands Lodge (2023-24): Led comprehensive digital transformation driving +200% organic traffic, +800% Meta lead generation, web efficiency improvement 67%→97%, and +45% YoY booking growth through strategic SEO, paid

Ene 2022 - Abr 2022

Marketing Specialist

Fenix Verify

Senior Marketing Specialist at Solvo Global - Fenix Verify (2022): Conducted in-depth market research (120+ interviews), identified 15+ competitors with SWOT analysis, defined target ICPs, developed brand positioning, messaging framework, and G

Ene 2005 - Jul 2026

Independent contractor

Independent contractor

Independent Strategic Consultant | 19 Years | Marketing & Brand Development As an independent strategist, I've advised 50+ clients across 8 industries— from startups to mid-size corporations—on brand positioning, go-to-market strategy and commerc