Michał Woyczyński - E150

Michał Woyczyński - E150

Joined on: 2018-11-07
Wrocław, Poland
SKILLS: brandingcopywritingenglishguide textmarketing textproduct descriptionproofreadingservice descriptiontranslation

I am a copywriter with experience in public relations agencies, as well as on a PR Manager position of a large company. I write both in Polish and in English on topics ranging from lifestyle to specialist matters, and for social media, blogs, websites, catalogues and electronic and print media. I also work in branding both products and companies, creating brand stories and values, names, descriptions. Additionally I am able to translate texts between Polish and English. I studied English (BA) and Journalism and Social Communication (MA), both of which I completed in English.

I cooperate closely with an experienced graphic designer, which allows me to offer a wide array of services.

Branding - nazwy kosmetyków Alkemie

Creation of unique names for cosmetics by Alkemie, a Polish brand. The names were supposed to grab attention, signify the use of the product and how it works, and break away from the standards of traditional naming of such items. Among the names created by me are: - Beauty: activate! - Needles no more - Youth on demand - (R)evolution mask - Foa-m my god! (pianka do mycia) - Skin superfood - Glow up! - Spotless (r)evolution - Hands up baby!

https://www.alkemie.com/pl/ download:

ABSL - artykuły

Retort written for a Board Member of the Association of Business Service Leaders in Poland, replying to a subjective article considering the working conditions in business services sector.

download: Corporate slave.docx

Ulotka promocyjna Live more. Pomerania

The flyer was created for a newly-created project by Agencja Rozwoju Pomorza - Live more. Pomerania. This project was aimed to showcase the strengths of the Pomeranian Voivodeship through the quality of life, job opportunities and tourism. The holistic take on the project allowed using various information while maintaining approachable tone of communication. It was my responsibility to write texts for the flyer as well as create its visual concept, while a designer I cooperated with created the file for printing. The flyer was distributed during the first official event in which representatives of the project took part, premiering it to the guests.

https://livemorepomerania.com/ download: Live more. Pomerania.pdf

Zaproszenie - Gala Dinner ABSL

An invitation for VIP guests of the Gala Dinner, which took place during the 8th ABSL Conference in Łódź. The invitation was highly formal and was designed for CxOs of international companies as well as representatives of the government.

download: zaproszenie- gala dinner- 800x800px - net.pdf

Notka prasowa - premiera teledysku

Press release wrote for the premiere of the second music video and single by SHE-la, a Wroclaw-based multiartistic project

http://shelaproject.com/ download: Premiera Mommy & Daddy.pdf

Pianokleje: nowoczesna kategoria produktowa w branży chemii budowlanej

Expert article on foam adhesives - a modern solution in construction products. Written by request of the Chemia i Biznes magazine during employment in Selena SA.

download: Chemia i Biznes_Pianokleje.pdf

Atakuj zmarszczki od wewnątrz

Article combining the clickbait formula with concrete knowledge on Q10 co-enzyme capsules. Target group was varied, the text was supposed to convince potential buyers in a light, approachable way and deliver actual knowledge of the product's mail ingredient.

download: Atakuj zmarszczki od wewnątrz.pdf

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