Job description
As a Web Analyst you will be involved in implementing best practices in understanding on-site visitor behavior and experiences to better understand its users, and reporting back with easy-to-understand data visualizations and clear solutions. The role plays a critical centralized function through working with front-end developers, analytics professionals, and businesses. The Web Analyst at Displate leverages novel cloud technologies and tools to robust, scalable, and reliable tracking solutions for business optimization.
Key Responsibilities:
- Owning measurement plans and ensuring the website is correctly tagged and web data collection is working as designed
- Collaborating with members of the reporting, digital, marketing, UX, and product teams to provide actionable insights on the performance of digital channels, marketing campaigns, and website funnels
- Providing insights on improving the sales funnel, customer LTV, margin, and much more
- Improving the way the data is captured, processed, and transferred within web analytics tools and services
- Creating data visualizations to present analytical findings (Power BI preferred, but experience with other tools is good to go)