📌 Specjalista ds. Google Ads (Rynek Czeski) – Stworzenie i Optymalizacja Kampanii PPC

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Rosfix
Employer
3 deals
Job category:
E-commerce development
Expected budget:

Negotiable

Published:
Finished

Job description

Szukamy specjalisty do prowadzenia i optymalizacji kampanii Google Ads na rynek czeski. Osoba na tym stanowisku będzie odpowiedzialna za ustawianie kampanii reklamowych, analizę wyników oraz ich ciągłą optymalizację w celu zwiększenia konwersji i ROI.

Zakres prac:

✅ Tworzenie i zarządzanie kampaniami Google Ads (Search, Display, Shopping, YouTube Ads)

✅ Analiza słów kluczowych i konkurencji w kontekście rynku czeskiego

✅ Optymalizacja reklam pod kątem CPC, CTR, ROAS i konwersji

✅ Tworzenie skutecznych tekstów reklamowych w języku czeskim

✅ Konfiguracja Google Analytics 4, Google Tag Manager

✅ Monitorowanie i raportowanie wyników kampanii

✅ Testowanie i optymalizacja strategii budżetowych oraz stawek za kliknięcie

Required functions:

Wymagane funkcje kampanii: 🔸 Tworzenie kampanii reklamowych dla wyszukiwarki, sieci reklamowej, YouTube i Google Shopping 🔸 Optymalizacja reklam pod konwersje (zakupy, leady, kliknięcia) 🔸 Konfiguracja śledzenia konwersji przez Google Tag Manager i GA4 🔸 Analiza wyników i dostosowywanie budżetu w zależności od ROAS 🔸 Retargeting i remarketing na podstawie zachowań użytkowników 🔸 Testowanie różnych wariantów reklam (A/B testing)

Template / individual design:

Wymagane funkcje kampanii: 🔸 Tworzenie i optymalizacja kampanii Google Ads 🔸 Analiza wyników i optymalizacja pod kątem ROAS 🔸 Retargeting i remarketing 🔸 Testowanie i dostosowywanie budżetu 🔸 Konfiguracja śledzenia konwersji