Job description
Objective:
To create a modern, professional logo for brand X whose mission is to help clients grow personally and professionally. The logo is to be minimalistic, with elements suggesting strategic thinking, development and self-confidence.
Logo requirements:
Minimalistic, modern and clear.
The logo should evoke an impression of professionalism, stability and confidence.
Elements symbolizing development, success and direction (e.g. compass, map, arrow).
Color scheme:
Preferred colors: dark navy blue, gray, bottle green, or other subdued, elegant shades.
The logo should look good in both color and monochrome (black and white) versions.
Typography:
A clean, modern font that is legible and elegant.
No unnecessary embellishments to maintain a professional feel.
Graphic elements:
Possible symbolic elements such as a compass, map or arrow, but in a subtle form.
The logo can also be text-only if properly balanced.