MEDICAL PLATFORM

I am looking for an experienced freelancer specializing in Google Analytics 4 to help identify the reasons for low conversion rates on my website and provide advice on optimizing it. The website targets vacation apartment guests who access it through affiliate links. Scope of Work: 1. Conversion Analysis: - Investigate why visitors to the website are not completing orders (e.g., user journey analysis, drop-off points, traffic quality). - Verify the accuracy of conversion tracking settings. 2. GA4 Optimization: - Review and optimize current GA4 settings. - Configure reports tailored to my needs, including: User paths (user flow) and Traffic sources and quality. 3. User Behavior Analysis: - Examine user behavior on the website (time spent, bounce rate, etc.). 4. Recommendations for Improvement: - Identify key website elements to improve for increasing conversion rates. - Analyze potential technical or UX issues that could lower conversions. - Suggest A/B tests if the analysis indicates their necessity. 5. Consultation: - Provide guidance on understanding the reports and highlight key metrics to monitor in the future. Requirements: - Proven experience working with GA4. - Expertise in website conversion optimization (CRO). - Proficiency in creating reports and data visualizations in GA4. - Knowledge of UX and user behavior in e-commerce is a plus. - Ability to provide case studies or client recommendations. Collaboration Details: - Payment on an hourly or project basis. - Option to organize brief online workshops to train me on using GA4 reports. Please Submit Your Proposal Including: - Examples of previous projects. - Your hourly rate or project pricing. - Suggestions for tools and approaches to achieve the project goals.