Job description
Logo:
Marketing recommendations: bold font variation, sans-serif typography and lettering created from lowercase letters.
You can consider having the logo constructed from a signet and a logotype. The signet may have an abstract form, with a modernist character. To be built from the lines themselves, for example, forming a simple concept - an unusual combination, bars / lines, which would symbolize care, support, trust. As a whole, the sign is to manifest care and reliability.
Suggested colors:
- dark blue - is associated with authority, reliability, certainty. It gives the impression of calmness, composure and order.
- tangerine (a shade of orange) - also communicates the brand's openness to customers and emphasizes individuality.
(or gold)
We also need a sign book.