{"id":6650,"date":"2026-10-29T08:02:17","date_gmt":"2026-10-29T07:02:17","guid":{"rendered":"https:\/\/useme.com\/en\/blog\/?p=6650"},"modified":"2026-10-29T08:02:17","modified_gmt":"2026-10-29T07:02:17","slug":"nanoinflu-case-study","status":"publish","type":"post","link":"https:\/\/useme.com\/en\/blog\/nanoinflu-case-study\/","title":{"rendered":"How NanoInflu automates creator payouts with the Useme API | Case study"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/useme.com\/en\/blog\/nanoinflu-case-study\/#About_NanoInflu_a_whole_creator_campaign_on_one_platform\" >About NanoInflu: a whole creator campaign on one platform<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/useme.com\/en\/blog\/nanoinflu-case-study\/#The_challenge_a_campaign_with_100_creators_and_separate_payments\" >The challenge: a campaign with 100 creators and separate payments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/useme.com\/en\/blog\/nanoinflu-case-study\/#The_solution_NanoInflu_and_Useme_working_together\" >The solution: NanoInflu and Useme working together<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/useme.com\/en\/blog\/nanoinflu-case-study\/#How_the_API_integration_changed_payments\" >How the API integration changed payments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/useme.com\/en\/blog\/nanoinflu-case-study\/#Results_more_creators_paid_with_no_extra_work\" >Results: more creators paid with no extra work<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/useme.com\/en\/blog\/nanoinflu-case-study\/#Summary_creator_campaigns_from_brief_to_payout_in_one_place\" >Summary: creator campaigns from brief to payout in one place<\/a><\/li><\/ul><\/nav><\/div>\n<p><a href=\"https:\/\/nanoinflu.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">NanoInflu<\/span><\/a><span style=\"font-weight: 400;\"> gives brands a platform to run their whole creator campaign, from finding creators and writing the brief to getting the final report.<\/span><a href=\"https:\/\/useme.com\/en\/for-employer\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Useme<\/span><\/a><span style=\"font-weight: 400;\"> handles the last step: bulk payments. The two platforms are connected through an API.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">NanoInflu processes an average of <\/span><b>30\u201340 paid collaborations a month through Useme<\/b><span style=\"font-weight: 400;\">, and none of them need manual work. This number grows as more paid campaigns run on the platform.<\/span><\/p>\n<p><b>See how a NanoInflu campaign works step by step, when Useme takes over payments, and what the API integration changed.<\/b><\/p>\n<div class=\"responsive-table-wrapper\">\n<table class=\"responsive-table\">\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">\u2192 Want to connect Useme to your system through an API?<\/span><a href=\"https:\/\/meet.useme.com\/meetings\/employer-useme\/\"> <b>Book a meeting<\/b><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"About_NanoInflu_a_whole_creator_campaign_on_one_platform\"><\/span><span style=\"font-weight: 400;\">About NanoInflu: a whole creator campaign on one platform<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">NanoInflu is a platform where companies create and run influencer campaigns on their own. <\/span><b>In one place, they find creators, choose offers, approve content, pay for collaborations, and get a results report.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The idea came from a simple observation. Influencer marketing has grown into one of the main channels brands use to reach customers. But many companies still run it the same way they did years ago. They search for creators by hand, collect prices via email and in Excel, prepare contracts, and check posts and payments. At the end, they put all the results into a single report.<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">When you work with a few creators, running a campaign by hand is inconvenient. With dozens of creators, it becomes a separate, very time-consuming process,<\/span><\/i><span style=\"font-weight: 400;\"> says NanoInflu\u2019s founder.<\/span><\/p><\/blockquote>\n<h3><span style=\"font-weight: 400;\">Why brands come to NanoInflu<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Choosing creators.<\/b><span style=\"font-weight: 400;\"> The number of followers alone isn\u2019t enough anymore. Brands look for people who fit their product and target group perfectly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Scale.<\/b><span style=\"font-weight: 400;\"> Writing to 5 influencers is easy. But with 30 or 100 creators, the number of messages, arrangements, and documents grows.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Operations and payments.<\/b><span style=\"font-weight: 400;\"> One campaign can include creators with and without a registered business, barter and paid collaborations, and different deadlines and terms. Brands don\u2019t want to build a separate admin process for each person.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">That\u2019s why the founders see NanoInflu as infrastructure for running influencer marketing, not just a database of influencers. <\/span><b>Their goal is to make a campaign with dozens of creators simpler than a campaign in a traditional ad system.<\/b><\/p>\n<h3><span style=\"font-weight: 400;\">Who uses NanoInflu<\/span><\/h3>\n<p><b>More than 700 companies already use the platform, and its database has more than 70,000 creator profiles.<\/b><span style=\"font-weight: 400;\"> Brands like Eurosport, Tour de Pologne, Lancerto, Mohito, Pasibus, Sony Music Poland, and AliExpress have used NanoInflu. The platform was also used for a campaign around the Drift Masters final, organized by Red Bull at the National Stadium in Warsaw.<\/span><\/p>\n<p><b>Most campaigns are about cosmetics, fashion, and lifestyle. More and more campaigns are also about events and product launches.<\/b><span style=\"font-weight: 400;\"> The platform works well for:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Online stores and small and medium-sized businesses that want to work with creators regularly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Large organizations that want to scale influencer marketing without building a process from scratch.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Agencies that run many campaigns at the same time.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Companies that are planning their first creator campaign and don\u2019t have a specialist team.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6652 size-large\" title=\"Up to 90% less time with NanoInflu\" src=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2026\/10\/how-nanoinflu-automates-creator-payouts-with-the-useme-api-case-study-1-1024x160.png\" alt=\"Text on the image: According to NanoInflu, a process that takes dozens of hours of work for several people can take up to 90% less time on the platform.\" width=\"1024\" height=\"160\" srcset=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2026\/10\/how-nanoinflu-automates-creator-payouts-with-the-useme-api-case-study-1-980x153.png 980w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2026\/10\/how-nanoinflu-automates-creator-payouts-with-the-useme-api-case-study-1-480x75.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_challenge_a_campaign_with_100_creators_and_separate_payments\"><\/span><span style=\"font-weight: 400;\">The challenge: a campaign with 100 creators and separate payments<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Influencer marketing is quickly becoming more professional. But the tools many companies use to run it aren\u2019t keeping up: Excel, emails, and manual bank transfers are still common.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, brands are focusing more on scale. <\/span><b>Instead of one big influencer, they choose many smaller creators and prefer UGC content.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This model makes sense. <\/span><b>With 30 posts, the product appears in many places and contexts.<\/b><span style=\"font-weight: 400;\"> People see recommendations that don\u2019t look like typical ads. The brand also gets content it can use in its future marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But each collaboration means extra work for the company. The brand has to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Collect details from each creator.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check if the creator has a registered business and which contract to prepare.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure contracts are signed and deadlines are met.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Collect invoices from creators who have a business, often from different places and in different formats.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make a separate transfer to each person.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With 15 creators, for example, the company has to manage 15 separate processes. HR, accounting, and a manager all work on this. And each creator still has to send back their details and documents.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Paperwork is a problem for creators too. <\/span><b>For many nano- and micro-influencers, brand collaborations are extra income, so they rarely have their own business.<\/b><span style=\"font-weight: 400;\"> If they had to arrange contracts themselves for every campaign and find a legal way to get paid, some would simply stop working with brands.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">NanoInflu quickly saw where the process slowed down:<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">You can scale the campaign itself with technology. But if you have to pay for each collaboration by hand at the end, prepare separate documents, and track payments, the whole process slows down at the last step,<\/span><\/i><span style=\"font-weight: 400;\"> explains NanoInflu\u2019s founder.<\/span><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"The_solution_NanoInflu_and_Useme_working_together\"><\/span><span style=\"font-weight: 400;\">The solution: NanoInflu and Useme working together<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">NanoInflu designed the process so a brand can run a campaign from start to finish in one place. The process has 7 steps:<\/span><\/p>\n<p><b>1. The brand creates a campaign.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">It pastes a link to a product, service, or event. The system analyzes the offer and prepares a first draft of the brief. The brand then edits it as needed: creator requirements, scope of posts, deadlines, budget, and collaboration model.<\/span><\/p>\n<p><b>2. NanoInflu helps choose creators.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Creators apply to the campaign themselves. At the same time, the system searches more than 70,000 profiles and suggests the people who best fit the product and target group. The brand always makes the final decision.<\/span><\/p>\n<p><b>3. The creator prepares content.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In the app, they receive the brief, content scope, publishing date, and the brand\u2019s requirements.\u00a0<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">The simpler and more predictable the collaboration is, the less likely a creator is to quit because of paperwork,<\/span><\/i><span style=\"font-weight: 400;\"> says NanoInflu\u2019s founder.<\/span><\/p><\/blockquote>\n<p><b>4. The creator submits finished content for approval.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The creator gets an email from Useme with a link to upload the finished work. They don\u2019t need to create a Useme account or log in. The brand then approves the payment.<\/span><\/p>\n<p><b>5. Data goes to Useme automatically.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">NanoInflu sends the payment data to Useme automatically, in the background. The brand doesn\u2019t have to enter creators\u2019 personal data, such as their ID number or address.<\/span><\/p>\n<p><b>6. Useme handles bulk payment for the whole campaign.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Useme takes care of contracts and creator payouts. The brand makes one payment and gets one invoice for the whole campaign, instead of 15 transfers and 15 invoices. If needed, it can also pay for each collaboration separately and get separate invoices. In the dashboard, the brand can see the status of each collaboration and how much each creator will get.<\/span><\/p>\n<p><b>7. Results report.<\/b><span style=\"font-weight: 400;\"> After the campaign, the brand automatically gets a report with reach, views, engagement, and results for each creator. NanoInflu uses integrations with official data sources, so brands can also run campaigns on a performance-based model.<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">Thanks to the integration, the brand can focus on the campaign itself, while the payment side happens in the background,<\/span><\/i><span style=\"font-weight: 400;\"> says NanoInflu\u2019s founder.<\/span><\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6653 size-large\" title=\"NanoInflu runs the campaign, Useme pays the creators\" src=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2026\/10\/how-nanoinflu-automates-creator-payouts-with-the-useme-api-case-study-2-1024x377.png\" alt=\"Who does what. NanoInflu runs the campaign: campaign brief, choosing creators and managing applications, managing collaborations and statuses, approving content, results report. Useme pays the creators: contract with the creator, payments for creators.\" width=\"1024\" height=\"377\" srcset=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2026\/10\/how-nanoinflu-automates-creator-payouts-with-the-useme-api-case-study-2-980x361.png 980w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2026\/10\/how-nanoinflu-automates-creator-payouts-with-the-useme-api-case-study-2-480x177.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">For the brand, it\u2019s one smooth process. It doesn\u2019t need one tool for influencer marketing, another for paperwork, and a third for payouts.<\/span><\/p>\n<table class=\"responsive-table\">\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">\u2192 Want to connect Useme to your system through an API?<\/span><a href=\"https:\/\/meet.useme.com\/meetings\/employer-useme\/\"> <b>Book a meeting<\/b><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"How_the_API_integration_changed_payments\"><\/span><span style=\"font-weight: 400;\">How the API integration changed payments<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">At first, NanoInflu paid creators through Useme. Each payment needed a separate form. This worked, but as the number of paid campaigns grew, it took more and more time.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6654 size-large\" title=\"Time, time, and more time: the biggest change after the integration\" src=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2026\/10\/how-nanoinflu-automates-creator-payouts-with-the-useme-api-case-study-3-1024x160.png\" alt=\"Quote from NanoInflu\u2019s founder: The biggest change after the integration is simple: time, time, and more time.\" width=\"1024\" height=\"160\" srcset=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2026\/10\/how-nanoinflu-automates-creator-payouts-with-the-useme-api-case-study-3-980x153.png 980w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2026\/10\/how-nanoinflu-automates-creator-payouts-with-the-useme-api-case-study-3-480x75.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><b>Before the integration:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The NanoInflu team started each payment in Useme themselves.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Payments waited until someone had a free moment between other tasks.<\/span><\/li>\n<\/ul>\n<p><b>After the API integration:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The payment process starts automatically when the brand approves the content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It starts as soon as the condition in the system is met, so the team\u2019s daily workload doesn\u2019t cause delays.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More creators to pay doesn\u2019t mean more work for the NanoInflu team or its clients.<\/span><\/li>\n<\/ul>\n<blockquote><p><i><span style=\"font-weight: 400;\">With the API, payments are no longer a separate task someone has to remember. They\u2019re simply a natural, automatic step in the campaign,<\/span><\/i><span style=\"font-weight: 400;\"> says NanoInflu\u2019s founder.<\/span><\/p><\/blockquote>\n<p><b>The option to integrate through an API was one of NanoInflu\u2019s key reasons for choosing Useme.<\/b><span style=\"font-weight: 400;\"> Both the brand and the creator stay on the NanoInflu platform and don\u2019t need to switch to another tool. Like every freelancer paid through the Useme API, the creator doesn\u2019t create a Useme account or need to log in.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Results_more_creators_paid_with_no_extra_work\"><\/span><span style=\"font-weight: 400;\">Results: more creators paid with no extra work<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Today, NanoInflu processes an average of <\/span><b>30\u201340 collaborations a month<\/b><span style=\"font-weight: 400;\"> through Useme. Most campaigns on the platform are still barter collaborations, but the share of paid ones keeps growing. The number of payments goes up with it.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The brand approves the content, and that\u2019s the end of its part in the payment process.<\/b><span style=\"font-weight: 400;\"> Paperwork and payouts happen automatically through NanoInflu and Useme.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>One invoice instead of a dozen or more.<\/b><span style=\"font-weight: 400;\"> Someone from marketing sends just one document to accounting for payment.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creators get paid legally.<\/b><span style=\"font-weight: 400;\"> The brand doesn\u2019t have to check who has a business or which contract to prepare.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Faster, more predictable payouts.<\/b><span style=\"font-weight: 400;\"> Creators don\u2019t wait weeks for their money, so they\u2019re more likely to join the next campaign.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Growth without hiring.<\/b><span style=\"font-weight: 400;\"> More creators don\u2019t mean more work for the team at the same rate.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">What paying 15 creators for a campaign looks like<\/span><\/h3>\n<div class=\"responsive-table-wrapper\">\n<table class=\"responsive-table\">\n<tbody>\n<tr>\n<td><\/td>\n<td><b>Without Useme<\/b><\/td>\n<td><b>With NanoInflu and Useme<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Time<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Payments can take many days.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Payments happen in the background.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Who\u2019s involved<\/span><\/td>\n<td><span style=\"font-weight: 400;\">HR, accounting, a manager, the team, and creators.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">One person who gets the invoice.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">The brand\u2019s tasks<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Collecting data, choosing how to pay, contracts, invoices, tracking deadlines.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Approving content \u2013 NanoInflu and Useme handle the rest of the payment process.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Payments<\/span><\/td>\n<td><span style=\"font-weight: 400;\">A separate transfer to each creator and different payment setups.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">One payment for the whole campaign, or separate ones \u2013 whatever works best.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Organization<\/span><\/td>\n<td><span style=\"font-weight: 400;\">With 15 creators \u2013 15 separate processes to track.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">One process and one platform.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Admin cost<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Grow with every new collaboration.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">More creators don\u2019t add work for the team.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<blockquote><p><i><span style=\"font-weight: 400;\">A company can work with more creators and run more campaigns without needing more people to manage them at the same rate,<\/span><\/i><span style=\"font-weight: 400;\"> says NanoInflu\u2019s founder.<\/span><\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6655 size-large\" title=\"NanoInflu case study: problem, solution, and result\" src=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2026\/10\/how-nanoinflu-automates-creator-payouts-with-the-useme-api-case-study-4-1024x575.png\" alt=\"Case study summary. Problem: Campaigns with dozens of creators, often without their own business. Each collaboration needed separate documents, payments, and transfers. Doing this work by hand slowed down the last step of each campaign. Solution: NanoInflu\u2019s API integration with Useme. The payment process starts automatically after the brand approves the finished work, and the brand gets one combined invoice. Result: An average of 30\u201340 payments a month with no manual work. Faster payouts for creators and growing campaigns without a bigger team.\" width=\"1024\" height=\"575\" srcset=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2026\/10\/how-nanoinflu-automates-creator-payouts-with-the-useme-api-case-study-4-980x550.png 980w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2026\/10\/how-nanoinflu-automates-creator-payouts-with-the-useme-api-case-study-4-480x269.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Summary_creator_campaigns_from_brief_to_payout_in_one_place\"><\/span><span style=\"font-weight: 400;\">Summary: creator campaigns from brief to payout in one place<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The NanoInflu case study shows that without automation, the end of a campaign often means the start of more work: contracts, invoices, and transfers for every creator. <\/span><b>The platform automated briefs, creator selection, content approval, and reports. The Useme API integration completed the process: payments start on their own when the brand approves the content.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This lets marketers focus on ideas, creators, and campaign results. The paperwork happens in the background.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Advice for brands that still pay creators manually<\/span><\/h3>\n<blockquote><p><i><span style=\"font-weight: 400;\">First, calculate how much time manual creator payments really cost you today. With a few collaborations, the traditional model still works. The problem starts when an agency runs dozens or hundreds of collaborations at the same time. Then every contract, document, invoice, and transfer becomes a separate task,<\/span><\/i><span style=\"font-weight: 400;\"> advises NanoInflu\u2019s founder.<\/span><\/p><\/blockquote>\n<h3><span style=\"font-weight: 400;\">Who NanoInflu and Useme are for<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This solution is worth considering if you:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Run campaigns with many creators, especially nano- and micro-influencers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Work with creators and freelancers who don\u2019t have a business.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Want to grow your influencer marketing without growing your team.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Run an agency and manage several campaigns at the same time.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u2192 Running campaigns with creators?<\/span><a href=\"https:\/\/nanoinflu.com\" target=\"_blank\" rel=\"noopener\"> <b>Check out NanoInflu<\/b><\/a><span style=\"font-weight: 400;\"> and run your whole campaign in one dashboard, including payments through Useme.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2192 Do you have your own platform or marketplace? Connect it to Useme through our API and pay your contractors automatically.<\/span><a href=\"https:\/\/meet.useme.com\/meetings\/employer-useme\/\"> <b>Book a meeting with our team<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One campaign with UGC creators or influencers can now mean up to 200 unique collaborations. Finding creators is only the start. Then you need to handle each one separately: messages, contracts, invoices, and payouts.<\/p>\n","protected":false},"author":28,"featured_media":6651,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","_ayudawp_aiss_exclude":false,"_ayudawp_aiss_exclude_summary":false,"_ayudawp_aiss_summary":"","_ayudawp_aiss_summary_provider":"","_ayudawp_aiss_summary_hash":"","footnotes":""},"categories":[108],"tags":[],"class_list":["post-6650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study-employers"],"modified_by":"Patrycja","permalink_manager":null,"_links":{"self":[{"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/posts\/6650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/comments?post=6650"}],"version-history":[{"count":3,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/posts\/6650\/revisions"}],"predecessor-version":[{"id":6660,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/posts\/6650\/revisions\/6660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/media\/6651"}],"wp:attachment":[{"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/media?parent=6650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/categories?post=6650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/tags?post=6650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}