{"id":6113,"date":"2026-03-25T13:36:25","date_gmt":"2026-03-25T12:36:25","guid":{"rendered":"https:\/\/useme.com\/en\/blog\/?p=6113"},"modified":"2026-03-25T13:36:25","modified_gmt":"2026-03-25T12:36:25","slug":"whitepress-case-study","status":"publish","type":"post","link":"https:\/\/useme.com\/en\/blog\/whitepress-case-study\/","title":{"rendered":"How WhitePress\u00ae automated freelancer deals with Useme API integration | Case study"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/useme.com\/en\/blog\/whitepress-case-study\/#About_WhitePress%C2%AE_a_global_pay%E2%80%91as%E2%80%91you%E2%80%91go_link_building_platform%E2%80%8B\" >About WhitePress\u00ae: a global pay\u2011as\u2011you\u2011go link building platform\u200b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/useme.com\/en\/blog\/whitepress-case-study\/#Challenge_fast_growth_and_rising_operational_complexity%E2%80%8B\" >Challenge: fast growth and rising operational complexity\u200b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/useme.com\/en\/blog\/whitepress-case-study\/#Solution_API_integration_with_Useme_%E2%80%93_deals_directly_in_the_WhitePress%C2%AE_panel%E2%80%8B\" >Solution: API integration with Useme \u2013 deals directly in the WhitePress\u00ae panel\u200b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/useme.com\/en\/blog\/whitepress-case-study\/#Results_automation_time_savings_and_a_better_user_experience%E2%80%8B\" >Results: automation, time savings, and a better user experience\u200b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/useme.com\/en\/blog\/whitepress-case-study\/#Who_should_consider_this_kind_of_solution%E2%80%8B\" >Who should consider this kind of solution\u200b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/useme.com\/en\/blog\/whitepress-case-study\/#Freelancers_as_a_scaling_lever%E2%80%8B\" >Freelancers as a scaling lever\u200b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/useme.com\/en\/blog\/whitepress-case-study\/#Summary_an_integration_that_supports_scale%E2%80%8B\" >Summary: an integration that supports scale\u200b<\/a><\/li><\/ul><\/nav><\/div>\n<p><a href=\"https:\/\/www.whitepress.com\/en\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">WhitePress\u00ae<\/span><\/a><span style=\"font-weight: 400;\"> faced a challenge common to growing marketplaces: how to simplify and automate deals with freelancers without adding work for finance teams and without sending users outside the platform.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The answer was an API integration with Useme.\u200b With this integration, the entire deal process \u2013 from creating an invoice to paying the freelancer \u2013 runs automatically, without paperwork or extra admin tasks.\u200b<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">\u201cThis integration not only takes admin work off our accountants and speeds up internal processes, but most of all makes life easier for our users,\u201d says WhitePress\u00ae.\u200b<\/span><\/i><\/p><\/blockquote>\n<p><b>See how automated deals can support scaling a global link-building platform and why system integration is more than just a convenience.\u200b<\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"About_WhitePress%C2%AE_a_global_pay%E2%80%91as%E2%80%91you%E2%80%91go_link_building_platform%E2%80%8B\"><\/span><span style=\"font-weight: 400;\">About WhitePress\u00ae: a global pay\u2011as\u2011you\u2011go link building platform\u200b<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">WhitePress\u00ae is a global link-building platform that helps brands grow their visibility in search engines, AI, and LLMs with backlinks and brand mentions.\u200b It lets users publish articles on over 130,000 verified sites in 34 languages, with transparent pricing, SEO tool integrations, and visibility monitoring for up to 36 months.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The product runs on an intuitive panel and a pay\u2011as\u2011you\u2011go model.\u200b Users can manage publications on their own or work with local expert teams.\u200b WhitePress\u00ae connects advertisers, publishers, and content creators, including copywriters working in many languages and markets.\u200b That scale became a turning point for deals.\u200b<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Challenge_fast_growth_and_rising_operational_complexity%E2%80%8B\"><\/span><span style=\"font-weight: 400;\">Challenge: fast growth and rising operational complexity\u200b<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Most creators working through WhitePress\u00ae are freelancers. On the one hand, this is a big advantage: the platform can build a broad network of experts.\u200b On the other hand, it creates many formal and tax challenges.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before the Useme integration, the deal process needed more manual work.\u200b As the number of transactions grew, this meant:\u200b<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manual document flow and individual contracts.\u200b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Extra communication with freelancers.\u200b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More pressure on finance teams.\u200b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A longer time from completing a task to paying the freelancer.\u200b<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In practice, this meant more work for WhitePress\u00ae and a risk that the deal complexity could move to advertisers ordering content.\u200b This was even more important for international work, for example, in Romania, Hungary, and Bulgaria, where legal and tax differences add more complexity.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">WhitePress\u00ae needed a solution that would:\u200b<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Standardize deals.\u200b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Take formal work off internal teams.\u200b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep the user experience inside the platform simple.\u200b<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The key requirement was clear: simplify the process without adding extra steps for creators or internal teams.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Solution_API_integration_with_Useme_%E2%80%93_deals_directly_in_the_WhitePress%C2%AE_panel%E2%80%8B\"><\/span><span style=\"font-weight: 400;\">Solution: API integration with Useme \u2013 deals directly in the WhitePress\u00ae panel\u200b<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">WhitePress\u00ae chose a full API integration with Useme.\u200b The goal was to simplify deals and, more importantly, embed them into the existing platform so users do not have to change their work environment or learn a new system.\u200b<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">\u201cThis integration not only takes admin work off our accountants and speeds up internal processes, but most of all makes life easier for our users \u2013 and that was our main goal,\u201d say the WhitePress\u00ae experts.\u200b<\/span><\/i><\/p><\/blockquote>\n<h3><span style=\"font-weight: 400;\">How the integration works in practice\u200b<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The process feels like a natural part of the WhitePress\u00ae panel:\u200b<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The creator completes a job in WhitePress\u00ae.\u200b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They generate an invoice directly in the panel, without going to another system.\u200b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transaction data is sent automatically through the API to Useme.\u200b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Useme generates the contract and handles tax formalities.\u200b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">After WhitePress\u00ae transfers the funds, the freelancer gets paid, and WhitePress\u00ae receives a VAT invoice for the client ordering the service.\u200b<\/span><\/li>\n<\/ol>\n<blockquote><p><i><span style=\"font-weight: 400;\">\u201cThe system sends data to Useme through the API. Useme automatically generates a contract and, after we send the funds, pays the freelancer and handles tax formalities.\u201d\u200b<\/span><\/i><\/p><\/blockquote>\n<div class=\"responsive-table-wrapper\">\n<table class=\"responsive-table\">\n<tbody>\n<tr>\n<td><i><span style=\"font-weight: 400;\">\u2192 Want to add this kind of API to your platform? <\/span><\/i><a href=\"https:\/\/meet.useme.com\/meetings\/employer-useme?uuid=c8ff30fa-900a-4719-bb9e-58511bfede64\"><i><span style=\"font-weight: 400;\">Book a meeting with our team<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Results_automation_time_savings_and_a_better_user_experience%E2%80%8B\"><\/span><span style=\"font-weight: 400;\">Results: automation, time savings, and a better user experience\u200b<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The API integration organized and simplified WhitePress\u00ae operations.\u200b Instead of manual documents and extra communication, deals happen automatically inside the platform.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Key benefits:\u200b<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Real-time savings for finance and operations teams<\/b><span style=\"font-weight: 400;\"> \u2013 automation removed repetitive admin tasks and cut the number of manual processes.\u200b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Smoother collaborations and faster payouts<\/b><span style=\"font-weight: 400;\"> \u2013 creators wait less for payments and have a simpler formal process.\u200b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Higher satisfaction and willingness to continue working together<\/b><span style=\"font-weight: 400;\"> \u2013 fewer formal steps improve the user experience, which is crucial for WhitePress\u00ae.\u200b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>International scalability<\/b><span style=\"font-weight: 400;\"> \u2013 the automated deal model also works well for freelancers in Central and Eastern Europe.\u200b The platform can grow without growing admin teams at the same pace.\u200b<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The integration with Useme also <\/span><b>removed the burden of deals from advertisers<\/b><span style=\"font-weight: 400;\">.\u200b Without WhitePress\u00ae and Useme, advertisers would have to manage contracts, taxes, and payments for every task.\u200b Today, the whole process runs automatically in the background.\u200b<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Who_should_consider_this_kind_of_solution%E2%80%8B\"><\/span><span style=\"font-weight: 400;\">Who should consider this kind of solution\u200b<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The integration with Useme is not only an internal optimization.\u200b <\/span><b>It is a strategic element in scaling the platform in an organized and legally safe way<\/b><span style=\"font-weight: 400;\">.\u200b WhitePress\u00ae recommends this model mainly to companies that:\u200b<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Operate as a marketplace and connect at least two independent user groups in a digital space.\u200b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Work with freelancers on a regular basis.\u200b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Handle a high volume of one\u2011off jobs.\u200b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Operate internationally and want to standardize deals.\u200b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do not want to grow their accounting teams in line with business scale.\u200b<\/span><\/li>\n<\/ul>\n<blockquote><p><i><span style=\"font-weight: 400;\">\u201cWe recommend this kind of integration to platforms, marketplaces, and companies that often work with freelancers \u2013 especially content creators,\u201d add the WhitePress\u00ae experts.\u200b<\/span><\/i><\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6114 size-large\" src=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2026\/03\/how-whitepress-automated-freelancer-deals-with-useme-api-integration-case-study-1024x727.png\" alt=\"Problem, solution, results Whitespress x Useme Case Study \" width=\"1024\" height=\"727\" srcset=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2026\/03\/how-whitepress-automated-freelancer-deals-with-useme-api-integration-case-study-980x696.png 980w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2026\/03\/how-whitepress-automated-freelancer-deals-with-useme-api-integration-case-study-480x341.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Freelancers_as_a_scaling_lever%E2%80%8B\"><\/span><span style=\"font-weight: 400;\">Freelancers as a scaling lever\u200b<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">WhitePress\u00ae also works with its own freelancer base and with freelancers from Useme on internal projects, including marketing.\u200b This model lets the company match experts to specific tasks, react fast to business needs, and test new ideas without raising fixed hiring costs.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">WhitePress\u00ae also uses Useme to handle deals with these freelancers.\u200b This creates one consistent financial process for both sides of the collaboration \u2013 on the platform and in internal projects.\u200b The automated deal model means that extra flexibility does not create formal chaos.\u200b The financial process stops being a bottleneck for further scaling.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\/banner: Automate deals with your freelancers. Create an account<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Summary_an_integration_that_supports_scale%E2%80%8B\"><\/span><span style=\"font-weight: 400;\">Summary: an integration that supports scale\u200b<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The WhitePress\u00ae case shows that in a platform model, deals are as important as technology or the user base.\u200b As transactions grow, even small admin frictions can slow down growth.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Useme API integration helped WhitePress\u00ae:\u200b<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automate the deal process.\u200b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduce the workload for finance and operations.\u200b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Speed up payouts for creators.\u200b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve the user experience.\u200b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scale international operations safely.\u200b<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Deals became a system process rather than an operational problem.\u200b WhitePress\u00ae can now focus on its core business: building brand visibility and growing a global link-building platform, instead of managing manual documents.<\/span><a href=\"https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLLEkPiKR7WkD9MwnNwwwWyuKwN%2Bu4dbPs1N7NWePfuJkRkrOUFicJXNiXZfsaQ76VFFN1R8zVep6Xxy46YKSZ3uJfqLIMNNvonkPetibatY9HxMkSsac443IzaTXYVtGFS2%2FfFZKX59jTYo2rKkeghrDNXP5SIyewSYgYaji6QpL0GgO5KDltLAwht0Yw%3D%3D&amp;webInteractiveContentId=383154559163&amp;portalId=27198211\" target=\"_blank\" rel=\"noopener\"><br \/>\n<img decoding=\"async\" style=\"height: 100%; width: 100%; object-fit: fill;\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/27198211\/interactive-383154559163.png\" alt=\"Build an automated contractor deal with API Integrate invoicing &amp; payouts Create account\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you connect advertisers, publishers, and freelancers, manual deals stop being efficient and scalable.\u200b Every extra contract, document, and payment slows down a process that should run smoothly for both sides.\u200b<\/p>\n","protected":false},"author":28,"featured_media":6115,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[108],"tags":[],"class_list":["post-6113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study-employers"],"modified_by":"Patrycja","_links":{"self":[{"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/posts\/6113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/comments?post=6113"}],"version-history":[{"count":2,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/posts\/6113\/revisions"}],"predecessor-version":[{"id":6118,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/posts\/6113\/revisions\/6118"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/media\/6115"}],"wp:attachment":[{"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/media?parent=6113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/categories?post=6113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/tags?post=6113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}