{"id":6031,"date":"2026-02-17T09:46:30","date_gmt":"2026-02-17T08:46:30","guid":{"rendered":"https:\/\/useme.com\/en\/blog\/?p=6031"},"modified":"2026-02-17T10:25:09","modified_gmt":"2026-02-17T09:25:09","slug":"tears-of-joy-case-study","status":"publish","type":"post","link":"https:\/\/useme.com\/en\/blog\/tears-of-joy-case-study\/","title":{"rendered":"How Useme helped Tears of Joy handle 1,200+ UGC creator deals with one simple process | Case study"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/useme.com\/en\/blog\/tears-of-joy-case-study\/#About_Tears_of_Joy_an_agency_focused_on_authenticity\" >About Tears of Joy: an agency focused on authenticity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/useme.com\/en\/blog\/tears-of-joy-case-study\/#The_challenge_many_creators_complex_deals\" >The challenge: many creators, complex deals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/useme.com\/en\/blog\/tears-of-joy-case-study\/#The_solution_one_simple_way_to_pay_UGC_creators\" >The solution: one simple way to pay UGC creators<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/useme.com\/en\/blog\/tears-of-joy-case-study\/#The_results_a_payment_process_that_scales\" >The results: a payment process that scales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/useme.com\/en\/blog\/tears-of-joy-case-study\/#The_next_step\" >The next step<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/useme.com\/en\/blog\/tears-of-joy-case-study\/#Summary\" >Summary<\/a><\/li><\/ul><\/nav><\/div>\n<p><a href=\"https:\/\/tearsofjoy.pl\/en\/home-2\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Tears of Joy<\/span><\/a><span style=\"font-weight: 400;\"> found the answer. They reduced the entire payment process to a few simple clicks with Useme.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"About_Tears_of_Joy_an_agency_focused_on_authenticity\"><\/span><span style=\"font-weight: 400;\">About Tears of Joy: an agency focused on authenticity<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tears of Joy is a social media and influencer marketing agency. They run campaigns for brands such as Durex, Heineken, Hebe, and Oeparol. The team covers the full process: strategy, creator selection, content production, and 360\u00b0 campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although the agency is known for influencer marketing, UGC collaborations are now a key part of their work. UGC creators deliver authentic, high\u2011quality content that brands use in their campaigns.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_challenge_many_creators_complex_deals\"><\/span><span style=\"font-weight: 400;\">The challenge: many creators, complex deals<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In content marketing, diversity is a strength. In operations, it can slow you down. Tears of Joy runs campaigns with dozens of different creators (UGC creators, actors, and micro-influencers) at the same time. The team had to manage many documents, collect data, control deadlines, and payments. At scale, this manual work became a blocker.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The agency needed a solution that would:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduce admin work.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stay safe and compliant for both sides.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Let them pay quickly, without blocking campaigns.<\/span><\/li>\n<\/ol>\n<blockquote><p><i><span style=\"font-weight: 400;\">\u201cThe main challenge was the variety of creators. Useme helped us organize and standardize the way we handle payments,\u201d explains Marta Goszczy\u0144ska, Senior Influencer Marketing Specialist at Tears of Joy.<\/span><\/i><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"The_solution_one_simple_way_to_pay_UGC_creators\"><\/span><span style=\"font-weight: 400;\">The solution: one simple way to pay UGC creators<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tears of Joy decided to pay their UGC creators via Useme. As a result, the agency has already completed over 1,200 creator deals this way. The team chose a process that feels intuitive to creators and fits their everyday work in social media. The workflow looks like this:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The creator delivers high-quality content (videos, photos, posts).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">After content approval, the agency sends a short instruction on how to start a deal through Useme.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The creator <\/span><a href=\"https:\/\/useme.com\/en\/users\/login\/?next=\/pl\/invoice\/settle-a-deal\/\"><span style=\"font-weight: 400;\">fills out a simple form on Useme<\/span><\/a><span style=\"font-weight: 400;\">, and the agency sends the payment to Useme.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The campaign launches on time, the creator receives payment (usually within 48 hours), and the agency receives one invoice from Useme.<\/span><\/li>\n<\/ol>\n<div class=\"responsive-table-wrapper\">\n<table class=\"responsive-table\">\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">\ud83d\udca1<\/span><i><span style=\"font-weight: 400;\"> Useme update: with the <\/span><\/i><span style=\"font-weight: 400;\">Request an invoice<\/span><i><span style=\"font-weight: 400;\"> feature, clients can start a deal, enter the freelancer\u2019s details, and send compliant payments instantly. It helps close projects in minutes and pay international talents as easily as local ones. <\/span><\/i><a href=\"https:\/\/help.useme.com\/en\/request-an-invoice\"><i><span style=\"font-weight: 400;\">Check how it works \u2192<\/span><\/i><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><span style=\"font-weight: 400;\">At first, the agency had questions about how smoothly the process would run. They quickly saw that it worked.<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">\u201cAt the beginning, we had questions about processing time and comfort. Very quickly, we saw that the process is intuitive. After the first few projects, concerns disappeared on both sides.\u201d \u2013 Paulina Tabaka, Senior Social Media Specialist, Tears of Joy.<\/span><\/i><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"The_results_a_payment_process_that_scales\"><\/span><span style=\"font-weight: 400;\">The results: a payment process that scales<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Working with Useme brought order to the agency\u2019s internal processes. It also had a direct impact on their operations. Tears of Joy can now:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Save time and scale operations<\/b><span style=\"font-weight: 400;\"> \u2013 automation lets the team work with more freelancers without extra admin tasks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reach a wider talent pool<\/b><span style=\"font-weight: 400;\"> \u2013 different legal or billing setups on the creator side are no longer a barrier. Tears of Joy can hire the best people for each project.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Build security and trust for creators<\/b><span style=\"font-weight: 400;\"> \u2013 UGC creators value the clear process and fast payouts. For many of them, Useme has become the first step toward managing their work more professionally.<\/span><\/li>\n<\/ul>\n<blockquote><p><i><span style=\"font-weight: 400;\">\u201cThe biggest benefit is that Useme is fast and easy to use. We save time, keep our processes organized, and can move quickly even with many collaborations.\u201d \u2013 Marta Goszczy\u0144ska, Senior Influencer Marketing Specialist, Tears of Joy.<\/span><\/i><\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6038\" src=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2026\/02\/case-study-usemextears-of-joy.png\" alt=\"\" width=\"800\" height=\"375\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_next_step\"><\/span><span style=\"font-weight: 400;\">The next step<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tears of Joy sees strong potential in our updated <\/span><a href=\"https:\/\/useme.com\/en\/blog\/request-an-invoice-news\/\"><i><span style=\"font-weight: 400;\">Request an invoice<\/span><\/i><\/a> <span style=\"font-weight: 400;\">feature. This option lets the client start a deal, control the invoice details, and choose convenient global payment methods. It further reduces the risk of errors and speeds up the whole payment process.<\/span><\/p>\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-364953176269\" style=\"max-width: 100%; max-height: 100%; width: 2112px; height: 684.637451171875px;\" data-hubspot-wrapper-cta-id=\"364953176269\"><a href=\"https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLK5oVgfaoelYCbvommz1LCpsh3OrLwcL8cd8ZFcQLdcmCk1mUHkix9Yq%2FyoxF9iV0DWQR5wjm3aHn7Zd6yEJmjWa9ThiuLI0l47iIdpKUExANjiTnu0qOl0q5K6B3Mkoww5NSnHdYnjNDdor8ob91WpCnakeCtjsTm7QY%2Bdo%2BWyE%2BTYPdBBxp1sgvRh8Q%3D%3D&amp;webInteractiveContentId=364953176269&amp;portalId=27198211\" target=\"_blank\" rel=\"noopener\"><br \/>\n<img decoding=\"async\" style=\"height: 100%; width: 100%; object-fit: fill;\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/27198211\/interactive-364953176269.png\" alt=\"Baner CTA_txt 2 (2)-2\" \/><br \/>\n<\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Summary\"><\/span><span style=\"font-weight: 400;\">Summary<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tears of Joy\u2019s case study shows that when working with UGC creators, diversity doesn\u2019t have to mean chaos in payments. Completing over 1,200 creator deals with Useme proves that formalities can stay in the background and support creative, scalable content work.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Authenticity drives modern marketing. Brands know that honest recommendations and well-produced videos from real users sell better than polished ads. But behind thousands of engaging TikToks and Reels, there\u2019s a challenge you don\u2019t see on screen: How do you legally and efficiently pay dozens of creators?<\/p>\n","protected":false},"author":28,"featured_media":6033,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[108],"tags":[],"class_list":["post-6031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study-employers"],"modified_by":"\u017baneta","_links":{"self":[{"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/posts\/6031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/comments?post=6031"}],"version-history":[{"count":5,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/posts\/6031\/revisions"}],"predecessor-version":[{"id":6041,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/posts\/6031\/revisions\/6041"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/media\/6033"}],"wp:attachment":[{"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/media?parent=6031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/categories?post=6031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/tags?post=6031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}