{"id":5316,"date":"2025-10-06T15:38:32","date_gmt":"2025-10-06T13:38:32","guid":{"rendered":"https:\/\/useme.com\/en\/blog\/?p=5316"},"modified":"2025-10-17T12:26:20","modified_gmt":"2025-10-17T10:26:20","slug":"polish-freelancer-thriving-in-the-international-gaming-market-case-study-of-janek-krasoczko-indiedev-site","status":"publish","type":"post","link":"https:\/\/useme.com\/en\/blog\/case-study-of-janek-krasoczko-indiedev-site\/","title":{"rendered":"Polish freelancer thriving in the international gaming market | Case study of Janek Krasoczko (IndieDev.site)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/useme.com\/en\/blog\/case-study-of-janek-krasoczko-indiedev-site\/#A_versatile_marketer_in_the_gaming_industry\" >A versatile marketer in the gaming industry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/useme.com\/en\/blog\/case-study-of-janek-krasoczko-indiedev-site\/#The_comfortable_full-time_trap\" >The comfortable full-time trap<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/useme.com\/en\/blog\/case-study-of-janek-krasoczko-indiedev-site\/#From_hobby_gamedev_to_trusted_global_freelancer\" >From hobby gamedev to trusted global freelancer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/useme.com\/en\/blog\/case-study-of-janek-krasoczko-indiedev-site\/#Freelancing_built_on_relationships\" >Freelancing built on relationships<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/useme.com\/en\/blog\/case-study-of-janek-krasoczko-indiedev-site\/#The_challenge_of_international_invoices\" >The challenge of international invoices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/useme.com\/en\/blog\/case-study-of-janek-krasoczko-indiedev-site\/#Convenience_peace_of_mind_and_on-time_payments\" >Convenience, peace of mind, and on-time payments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/useme.com\/en\/blog\/case-study-of-janek-krasoczko-indiedev-site\/#The_real_freedom_of_borderless_freelancing\" >The real freedom of borderless freelancing<\/a><\/li><\/ul><\/nav><\/div>\n<p>A monotonous full-time job pushing you toward burnout before you hit thirty.<\/p>\n<p>A passion that doesn\u2019t pay well in your country.<\/p>\n<p>Formalities that slow down your career growth.<\/p>\n<p>If you recognize any of these struggles, read the story of <a href=\"https:\/\/www.linkedin.com\/in\/janek-krasoczko-b39a17157\/\" target=\"_blank\" rel=\"noopener\">Janek Krasoczko<\/a> \u2013<b> an inspiring freelancer and marketing expert for international indie game developers<\/b>.<\/p>\n<p>We spoke with Janek about his transition from a full-time job in a digital game distribution platform to freelancing from home, and how this change impacted his income, growth, and overall well-being.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_versatile_marketer_in_the_gaming_industry\"><\/span>A versatile marketer in the gaming industry<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Janek specializes in<b> marketing for independent video games<\/b> and has been working in the gaming industry for over ten years. His objective is<i> \u201c<\/i>to help indie studios succeed in the harsh reality of the saturated 2020s video game market.\u201d He has been freelancing for almost five years.<\/p>\n<p>\u201cI pretty much do everything,\u201d he says. In <a href=\"https:\/\/indiedev.site\/services\/\" target=\"_blank\" rel=\"noopener\">his offer<\/a>, you\u2019ll find building marketing strategies, planning campaigns, optimizing Steam pages, managing online communities, and beyond. He also offers consultations, training, and coaching for indie game studios.<\/p>\n<p>Janek often works alone, covering a wide range of marketing tasks, or joins small teams. <b>He supports small and medium studios <\/b>that don\u2019t have big publisher budgets. \u201cIt\u2019s fascinating to make games in a small team where everyone handles various specializations,\u201d he explains.<\/p>\n<p><b>The turning point for him came when he chose a clear niche<\/b>. Now, he works with developers from Europe and the US who value his expertise and pay in currencies stronger than his local Polish zloty.<\/p>\n<p>What proved to be a challenge were the technicalities related to international contracts. He wondered how to invoice foreign clients without getting lost in paperwork or spending too much on accounting.<\/p>\n<p>The answer came fast when he found <a href=\"https:\/\/useme.com\/pl\/\">Useme<\/a>.<\/p>\n<p>But before we get there, let\u2019s go back to when Janek was in his twenties and, like many of us before freelancing, tried full-time jobs.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_comfortable_full-time_trap\"><\/span>The comfortable full-time trap<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Video games have been Janek&#8217;s passion since childhood. So when he got a chance to work in the gaming industry at 23, he didn&#8217;t hesitate \u2013 this was his dream come true. He was responsible for handling the technical aspects of games for a large Polish digital distribution platform.<\/p>\n<p><b>But the monotonous routine and lack of creative challenges slowly pushed Janek toward burnout. <\/b>The breaking point came when he was working in a full-time corporate office job. He appreciated having a secure, well-paid position during the COVID-19 pandemic. Still, he was not fully happy with the nature of his work.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"From_hobby_gamedev_to_trusted_global_freelancer\"><\/span>From hobby gamedev to trusted global freelancer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Janek saw freelancing as a good alternative to a regular job long before he actually tried it. He also viewed foreign clients as an opportunity to escape the limitations of the Polish gaming market. Low pay and mass layoffs in Poland pushed him to explore the world of Western indie game developers.<\/p>\n<p>So how did he win their trust? Indie game development was always close to his heart. He even designed and published a few projects on his own. <b>Step by step, he learned the ins and outs of the industry and gained knowledge in related fields<\/b>. That helped him eventually become an expert in the business and marketing aspects of indie games.<\/p>\n<p><b>However, the key was years spent building a strong network of contacts,<\/b> which eventually helped him break free from the full-time cycle. That\u2019s how he started a relationship with a Swedish game development studio and landed his first freelance project.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Freelancing_built_on_relationships\"><\/span>Freelancing built on relationships<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For Janek, networking became the key to getting new projects. <b>He continued to grow his circle using social media as well as indie game creator group chats<\/b>. As he says:<\/p>\n<p>\u201cCommunication is a modern freelancer\u2019s best friend.\u201d<\/p>\n<p>Regular interaction, joining groups, helping others, exchanging insights on market trends, and sharing job opportunities \u2013 all of this helped him maintain a steady flow of work. And according to him, that should be the top priority for every freelancer.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_challenge_of_international_invoices\"><\/span>The challenge of international invoices<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Finding clients isn\u2019t the only issue for a freelancer \u2013 especially for Janek, who focuses on working with foreign companies. <b>From the start, he wondered if he should start a company<\/b>, what type of contract to use, how to handle taxes on payments from abroad, whether he needed an accountant, and more.<\/p>\n<p>He soon realized that the popular accounting solutions available on the Polish market were not up to the challenge. Their offer lacked reliable methods for handling international invoices and failed to understand the specifics of his industry. The real answer turned out to be Useme \u2013 a partner that\u2019s been with him for years, helping him build a career that matches both his passions and his ambitions.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Convenience_peace_of_mind_and_on-time_payments\"><\/span>Convenience, peace of mind, and on-time payments<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Janek chose Useme because it lets him handle contracts with foreign companies quickly, easily, and legally.<\/b> In other words, it enables him to receive payment for his work on time without any issues.<\/p>\n<p>\u201cUseme makes planning my work easier, because I know the deal will be secure, and the payment will go through smoothly.\u201d<\/p>\n<p>It\u2019s convenient for both sides. Janek doesn\u2019t have to handle taxes or issue international invoices on his own \u2013 Useme takes care of that for him. His clients, on the other hand, can pay him in their chosen currency without worrying about Polish regulations.<\/p>\n<p>\u201cSuggesting this payment option to new clients is easy for me, because it simply works.\u201d<\/p>\n<p>And as he adds, \u201cThe organizational part of freelancing doesn\u2019t go away entirely. But Useme helps me focus on what matters most \u2013 building client relationships, delivering quality work, and growing my skills.\u201d<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-5318\" src=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2025\/10\/polish-freelancer-thriving-in-the-international-gaming-market-case-study-of-janek-krasoczko-indiedev-site-1-1024x426.png\" alt=\"4 rules of effective freelancing\" width=\"1024\" height=\"426\" srcset=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2025\/10\/polish-freelancer-thriving-in-the-international-gaming-market-case-study-of-janek-krasoczko-indiedev-site-1-980x408.png 980w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2025\/10\/polish-freelancer-thriving-in-the-international-gaming-market-case-study-of-janek-krasoczko-indiedev-site-1-480x200.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_real_freedom_of_borderless_freelancing\"><\/span>The real freedom of borderless freelancing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Today, freelancing offers Janek the benefit of flexible work hours, the comfort of working from home, the freedom to choose truly satisfying projects, and the opportunity to build his personal brand. <b>With Useme, he can work directly with foreign clients and earn much better rates.<\/b><\/p>\n<p>And he can simply feel good about what he does.<\/p>\n<p>Does he ever want to start his own company? \u201cMaybe one day, but I\u2019d like it to be my choice, not a necessity,\u201d Janek says. For now, he looks to the future with ease, knowing that Useme covers all his needs for international invoicing and payments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How can you work with foreign clients if you don&#8217;t run your own business? Find out how Janek Krasoczko, a freelancer working in the game development industry, solved the problem of international VAT invoices, currency transfers, and tax settlements. <\/p>\n","protected":false},"author":3,"featured_media":5317,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[23,107],"tags":[],"class_list":["post-5316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-freelancers","category-case-study-freelancers"],"modified_by":"\u017baneta","_links":{"self":[{"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/posts\/5316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/comments?post=5316"}],"version-history":[{"count":4,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/posts\/5316\/revisions"}],"predecessor-version":[{"id":5322,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/posts\/5316\/revisions\/5322"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/media\/5317"}],"wp:attachment":[{"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/media?parent=5316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/categories?post=5316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/tags?post=5316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}