{"id":5262,"date":"2025-09-03T13:51:27","date_gmt":"2025-09-03T11:51:27","guid":{"rendered":"https:\/\/useme.com\/en\/blog\/?p=5262"},"modified":"2025-11-04T10:42:04","modified_gmt":"2025-11-04T09:42:04","slug":"how-to-keep-your-brand-voice-when-using-ai","status":"publish","type":"post","link":"https:\/\/useme.com\/en\/blog\/how-to-keep-your-brand-voice-when-using-ai\/","title":{"rendered":"How to keep your brand voice when using AI-generated content (Practical guide + Checklist)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/useme.com\/en\/blog\/how-to-keep-your-brand-voice-when-using-ai\/#Shortcut_Your_4_keys_to_AI_and_brand_voice\" >Shortcut: Your 4 keys to AI and brand voice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/useme.com\/en\/blog\/how-to-keep-your-brand-voice-when-using-ai\/#Why_AI_content_often_sounds_generic\" >Why AI content often sounds generic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/useme.com\/en\/blog\/how-to-keep-your-brand-voice-when-using-ai\/#What_keeping_the_brand_voice_actually_means\" >What keeping the brand voice actually means<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/useme.com\/en\/blog\/how-to-keep-your-brand-voice-when-using-ai\/#Copywriting_prompts_getting_the_results_you_want\" >Copywriting prompts: getting the results you want<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/useme.com\/en\/blog\/how-to-keep-your-brand-voice-when-using-ai\/#The_human-AI_collaboration_process\" >The human-AI collaboration process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/useme.com\/en\/blog\/how-to-keep-your-brand-voice-when-using-ai\/#Use_AI_to_see_if_content_follows_brand_guidelines\" >Use AI to see if content follows brand guidelines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/useme.com\/en\/blog\/how-to-keep-your-brand-voice-when-using-ai\/#Continuous_prompt_improvement\" >Continuous prompt improvement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/useme.com\/en\/blog\/how-to-keep-your-brand-voice-when-using-ai\/#Experience_with_AI-supported_tools\" >Experience with AI-supported tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/useme.com\/en\/blog\/how-to-keep-your-brand-voice-when-using-ai\/#FAQ\" >FAQ<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/useme.com\/en\/blog\/how-to-keep-your-brand-voice-when-using-ai\/#Wrap-up_keeping_your_brand_voice_with_AI\" >Wrap-up: keeping your brand voice with AI<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">Write good prompts. But don&#8217;t forget the human touch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use AI for ideas. But decide for yourself which are the good ones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make more content faster. But don&#8217;t lose your brand&#8217;s personality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Working with AI in content is a balancing act. Done right, it can save time and spark ideas. Done wrong, it can make your message sound cold or generic. That&#8217;s why many businesses face the same challenge: <\/span><b>how do you use AI tools without losing what makes your brand special?<\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Shortcut_Your_4_keys_to_AI_and_brand_voice\"><\/span><span style=\"font-weight: 400;\">Shortcut: Your 4 keys to AI and brand voice<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You can speed up content with AI without losing brand voice by:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Documenting a specific, example-driven voice &amp; tone,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Giving role-based prompts with goals, audience, format, and boundaries,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Running an edit loop where AI self-checks against your brand checklist and a human does the final pass.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use a shared prompt library, evolve guidelines, and audit outputs at scale.<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Why_AI_content_often_sounds_generic\"><\/span><span style=\"font-weight: 400;\">Why AI content often sounds generic<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Even the best AI tools can create content that sounds fake and robotic \u2013 no matter how much you train your AI model. This happens because AI learns patterns from millions of texts, but <\/span><b>it doesn&#8217;t understand your specific business story, your customers&#8217; inside jokes, or the cultural context that makes your brand special<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The problem isn&#8217;t that AI can&#8217;t write well. Modern AI tools can create good copy, come up with creative ideas, and copy different writing styles very well.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But your brand voice isn&#8217;t just about writing style. It&#8217;s about who you are as a company. AI can simulate personality, but<\/span><b> it can&#8217;t genuinely understand the experiences and insights that make your brand unique<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can spot off-brand AI content easily. It sounds too formal or too casual for your brand, uses the same phrases over and over, and feels flat without showing your brand&#8217;s soul. <\/span><b>The good news is that this doesn&#8217;t mean AI is useless for brand content. It just means you need to approach it right.<\/b><\/p>\n<blockquote><p>&#8220;When I first started using AI, I was honestly a bit disappointed. The content was grammatically correct, but it was generic. It had no personality; it didn&#8217;t sound like\u00a0me or my brand. My breakthrough came when I stopped thinking of AI as a writer and started seeing it as a very fast, very capable assistant. Its job is to build the basic structure and give me a solid first draft, saving me from the &#8216;blank page&#8217; problem.<\/p>\n<p>Now, my process is completely different. I spend maybe 20% of my time creating a detailed prompt, sometimes even giving the AI a mini-style guide with key phrases and tone. But the other 80% of the time is\u00a0mine. That&#8217;s when I do the real work: I rewrite sentences, add personal anecdotes, and inject my brand&#8217;s unique voice into the text.<\/p>\n<p>AI gives you speed, but it&#8217;s the human touch that creates connection. That&#8217;s our job, and that&#8217;s what keeps our brand authentic.&#8221;<\/p>\n<p>\u2013 Patrycja Zawadka, copywriter and storyteller at <a href=\"https:\/\/patrycjazawadka.pl\/\" target=\"_blank\" rel=\"noopener\">patrycjazawadka.pl<\/a><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"What_keeping_the_brand_voice_actually_means\"><\/span><span style=\"font-weight: 400;\">What keeping the brand voice actually means<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before a musician plays their instrument, they have to tune it. The same goes for a copywriter and brand voice. Before you start writing or prompting AI \u2013 and expect the result to sound like your brand \u2013 you need to know what that voice actually says and how it sounds.<\/span><\/p>\n<p><b>New to brand voice and tone? You don\u2019t have to do it alone! Marketing professionals can help you shape your brand personality and connect with your target audience.<\/b><a href=\"https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLKzH5pGkt21f4ELs%2BhCjj2bEH7YBZotgqsC3i0yDQY9ozNZ4Z8YF4QMjaVkxfzeEPbkhRdtfaZIJ0dUX0ZMqKh1ADPaZZO2%2BpMsahZeWim43w6Bptu1ArU4HeG6vdc%2BMvqgR3Ltwa4JK5eJhugf6wIqzMjg2vTiWR3tYIfttl7ukPpEOAWKzwLvKNyiLFaAxz4aoLiis5UiRyI%3D&amp;webInteractiveContentId=272043127994&amp;portalId=27198211\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" style=\"height: 100%; width: 100%; object-fit: fill;\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/27198211\/interactive-272043127994.png\" alt=\"Baner CTA_txt 2 (2)-1\" \/><br \/>\n<\/a><\/p>\n<p><span style=\"font-weight: 400;\">When talking about brand personality and style guides, the terms <\/span><i><span style=\"font-weight: 400;\">voice <\/span><\/i><span style=\"font-weight: 400;\">and <\/span><i><span style=\"font-weight: 400;\">tone <\/span><\/i><span style=\"font-weight: 400;\">usually come together. <\/span><b>Brand voice is the way a company &#8220;speaks&#8221; in every message. It&#8217;s made of its values, personality, and writing style<\/b><span style=\"font-weight: 400;\">. Brand tone is how that voice adapts to different situations and readers&#8217; emotional states.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Voice =<\/b><span style=\"font-weight: 400;\"> stable personality &amp; values (always-on)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tone =<\/b><span style=\"font-weight: 400;\"> situational adjustment (channel, audience mood)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1If you\u2019re just starting to create your company\u2019s brand voice rules, get inspired by big names\u2019 style guides like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/styleguide.mailchimp.com\/voice-and-tone\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">MailChimp<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.brand-monday.com\/tone-of-voice\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Monday<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/design.duolingo.com\/writing\/voice\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Duolingo<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"http:\/\/polaris-react.shopify.com\/content\/fundamentals\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Shopify<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When you have a clearly defined voice and tone, it&#8217;s easier to make sure that even if AI helps create the content, the result still sounds true to the brand. Without this base, you&#8217;re asking AI to hit a target you haven&#8217;t even defined yet.<\/span><\/p>\n<p><b>If you don\u2019t have a brand voice and tone written down, you can do it with AI. <\/b><span style=\"font-weight: 400;\">Try uploading a few examples of your best content and prompt the tool, for example:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Analyze the tone, style, and personality in these text samples. Summarize the main traits in short, clear bullet points. Include examples from the text that show each trait. Suggest 3\u20135 personality words that best describe this voice. If something is unclear or inconsistent between samples, point it out.<\/span><\/i><\/p>\n<h3><span style=\"font-weight: 400;\">Adjust your voice and tone guidelines to AI\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Traditional brand voice guidelines often describe the brand in broad terms: \u201cWe\u2019re genuine, confident, and friendly. We understand our customers\u2019 challenges and speak in a warm, easy-to-understand way.\u201d While this is helpful for human writers, it\u2019s often too vague for AI.<\/span><\/p>\n<p><b>Creating an AI-friendly brand voice guide starts with being specific about your personality. <\/b><span style=\"font-weight: 400;\">Instead of saying your brand is \u201cfriendly,\u201d be clearer. Is it \u201cwarm and supportive\u201d or \u201ccasual and playful\u201d? AI understands words differently than humans do, so <\/span><b>the more exact you are, the better results you&#8217;ll get.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">To show AI what your brand voice means in practice, <\/span><b>give it real examples. <\/b><span style=\"font-weight: 400;\">You need to provide clear text samples of both what you want and what you don&#8217;t want. Include good ones that show \u201cThis is how we sound\u201d alongside bad ones that demonstrate \u201cThis is not how we sound.\u201d The more examples you give, the better AI will understand your style.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1 When you set up your brand voice rules, make sure to include these points:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">3\u20135 <\/span><b>personality words<\/b><span style=\"font-weight: 400;\"> (from your own analysis step)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Do\/Don\u2019t<\/b><span style=\"font-weight: 400;\"> vocab (approved &amp; banned phrases)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Good vs. not-our-voice<\/b><span style=\"font-weight: 400;\"> fragments (10\u201320 words each)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Channel modifiers<\/b><span style=\"font-weight: 400;\"> (e.g., \u201cIG captions = warmer; docs = neutral\u201d)<\/span><\/li>\n<\/ul>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Copywriting_prompts_getting_the_results_you_want\"><\/span><span style=\"font-weight: 400;\">Copywriting prompts: getting the results you want<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">AI performs better when you give <\/span><b>role-based instructions<\/b><span style=\"font-weight: 400;\"> and <\/span><b>specific steps to follow<\/b><span style=\"font-weight: 400;\">. Instead of only listing personality traits, tell the AI <\/span><i><span style=\"font-weight: 400;\">who it is<\/span><\/i><span style=\"font-weight: 400;\"> for this task, <\/span><i><span style=\"font-weight: 400;\">what it needs to do<\/span><\/i><span style=\"font-weight: 400;\">, and <\/span><i><span style=\"font-weight: 400;\">what to avoid<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should also <\/span><b>give complete background information every time you create a prompt<\/b><span style=\"font-weight: 400;\">. Tell the AI who your target audience is, what the goal of this content is, where it will be published, and how people will use this information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Compare the traditional brand voice example with the version changed for AI:<\/span><\/p>\n<div><\/div>\n<div class=\"responsive-table-wrapper\">\n<table class=\"responsive-table\">\n<tbody>\n<tr>\n<td><strong>Approach<\/strong><\/td>\n<td><strong>Audience<\/strong><\/td>\n<td><strong>Example<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>Traditional<\/strong><\/td>\n<td>For humans<\/td>\n<td>We are confident and friendly, not afraid of humor. We keep things informal, but clarity comes first.<\/td>\n<\/tr>\n<tr>\n<td><strong>AI-Ready<\/strong><\/td>\n<td>For models<\/td>\n<td>You are a social media copywriter for (COMPANY NAME). Create an Instagram caption that is informal, warm, and familiar to small business owners. The post should highlight a quick tip for improving productivity, in under 80 words, and end with a light, friendly question to invite comments. Avoid technical jargon, hashtags over three words long, and overly formal language.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div>\n<p><b>Why this works:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Role assignment<\/b><span style=\"font-weight: 400;\"> tells AI exactly how to \u201cthink\u201d for the task.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content format<\/b><span style=\"font-weight: 400;\"> (Instagram caption, length limit) keeps output consistent.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tone and audience<\/b><span style=\"font-weight: 400;\"> make the post match the brand personality.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Boundaries<\/b><span style=\"font-weight: 400;\"> prevent off-brand elements from slipping in.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\ud83d\udd0e For practical inspiration, check David Precht\u2019s article about crafting tone-of-voice (TOV) guides specifically for AI tools, not just for human writers: <\/span><a href=\"https:\/\/medium.com\/@davidprecht\/teaching-the-ai-how-to-sound-better-aka-building-an-ai-voice-and-tone-guide-63a890e39d85\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Teaching the AI how to sound better (AKA Building an AI voice and tone guide)<\/span><\/i><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Create a central prompt library<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Don\u2019t let good prompts get lost in emails or private notes. Store them in one shared place \u2013 a simple document, internal wiki, or project management tool \u2013 where the whole team can access them.<\/span><b> Include your most successful prompts, brand voice checklist, style rules, and examples of on-brand content.<\/b><span style=\"font-weight: 400;\"> Add short notes on when and how to use each prompt, and update the repository regularly based on new tests and results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A shared prompt library saves time, keeps your AI output consistent, and helps new team members get up to speed faster. It also turns AI use into a repeatable process instead of starting from scratch every time.<\/span><\/p>\n<h2><img decoding=\"async\" class=\"alignnone size-full wp-image-5305\" src=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2025\/09\/how-to-keep-your-brand-voice-when-using-ai-generated-content-practical-guide-checklist.png\" alt=\"\" width=\"2112\" height=\"1038\" srcset=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2025\/09\/how-to-keep-your-brand-voice-when-using-ai-generated-content-practical-guide-checklist.png 2112w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2025\/09\/how-to-keep-your-brand-voice-when-using-ai-generated-content-practical-guide-checklist-1280x629.png 1280w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2025\/09\/how-to-keep-your-brand-voice-when-using-ai-generated-content-practical-guide-checklist-980x482.png 980w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2025\/09\/how-to-keep-your-brand-voice-when-using-ai-generated-content-practical-guide-checklist-480x236.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2112px, 100vw\" \/><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"The_human-AI_collaboration_process\"><\/span><span style=\"font-weight: 400;\">The human-AI collaboration process<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Always let a person check the content before you publish.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The best results come when humans and AI work together, not when one replaces the other. Think of AI as your first-draft writer, and you are the editor and quality controller. AI can quickly create content that&#8217;s 70-80% of what you need, then you add the final 20-30% that makes it truly yours.<\/span><\/p>\n<p><b>What AI handles well:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creating first drafts quickly<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Coming up with content outlines<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Writing summaries of longer content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Checking large amounts of content for consistency<\/span><\/li>\n<\/ul>\n<p><b>What humans should handle:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Final editing and polish<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understanding cultural context and emotions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Very important content like crisis communication<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adding personal stories and experiences that only your team knows<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Use iteration to improve step by step<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Instead of taking AI\u2019s first attempt and editing it by hand, <\/span><b>give AI feedback and ask it to improve. <\/b><span style=\"font-weight: 400;\">Read AI\u2019s first draft, identify what needs to change, and then ask for specific improvements like <\/span><i><span style=\"font-weight: 400;\">\u201cMake this section more conversational\u201d<\/span><\/i><span style=\"font-weight: 400;\"> or <\/span><i><span style=\"font-weight: 400;\">\u201cAdd more specific examples.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">You can also <\/span><b>run the draft through a second prompt as a checking step.<\/b><span style=\"font-weight: 400;\"> In this round, give the AI your brand voice checklist (more on that later) and ask it to check the content against it. This way, the tool corrects itself and ensures the final version matches your tone, style, and audience needs before you make any last human edits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Based on that, a simple workflow would go like this:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Read the AI\u2019s first draft.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify what needs to change.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ask the AI to make specific improvements.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Run the revised draft through a second prompt with your brand voice checklist.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Repeat until you\u2019re happy with the result.<\/span><\/li>\n<\/ol>\n<h3><span style=\"font-weight: 400;\">Brand voice checklist<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A self-check prompt for AI used in the 4th step could go like this:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Review this text against our brand voice checklist. Spot any issues and suggest specific changes so it:<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Matches our brand personality<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Uses the right tone for the audience and context<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Includes approved words and phrases<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Avoids banned words and phrases<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Keeps sentences short and simple for global readers<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Avoids jargon and cultural references that may confuse non-native speakers<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Keeps clarity over humor or cleverness<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Sounds natural and human, even if AI generated it<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Ends with a call to action that fits our style.<\/span><\/i><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1<\/span><b>Create feedback loops:<\/b><span style=\"font-weight: 400;\"> Keep track of what feedback works best with your AI tools. Over time, you&#8217;ll get better at asking for what you want, and the AI will get better at delivering it.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Use_AI_to_see_if_content_follows_brand_guidelines\"><\/span><span style=\"font-weight: 400;\">Use AI to see if content follows brand guidelines<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When you give AI the right role, context, and limits, it doesn\u2019t just avoid breaking your brand voice \u2013 it also makes it stronger and helps you follow your brand guidelines.<\/span><\/p>\n<p><b>You can use AI to help maintain consistency across all your content, not just create it. <\/b><span style=\"font-weight: 400;\">Use AI to check large amounts of content at once and flag anything that doesn&#8217;t match your brand voice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might start your prompt by \u201cLook at these 20 blog posts and tell me which ones don&#8217;t match our brand tone\u201d and then feed your AI with previously prepared voice guidelines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1 Tools like <\/span><a href=\"https:\/\/www.grammarly.com\/tone\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Grammarly&#8217;s tone detector<\/span><\/a><span style=\"font-weight: 400;\"> or<\/span><a href=\"https:\/\/www.jasper.ai\/brand-voice\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> Jasper&#8217;s brand voice checker<\/span><\/a><span style=\"font-weight: 400;\"> can catch problems you might miss.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Continuous_prompt_improvement\"><\/span><span style=\"font-weight: 400;\">Continuous prompt improvement<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your brand voice isn&#8217;t fixed forever, so your approach to AI content shouldn&#8217;t be either. As your business grows and your audience changes, your voice might need to evolve too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Review your brand voice guide every few months and ask yourself: Is it still accurate? Do you need to add new examples or change any rules? <\/span><b>When you update your brand voice, make sure to update the instructions and examples you give to your AI tools<\/b><span style=\"font-weight: 400;\">. Pay attention to which content performs best with your audience and use these insights to improve both your brand voice guidelines and your AI prompts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udd0e Check <\/span><a href=\"https:\/\/work.co\/news\/improve-your-content-strategy-with-ai\/?mc_cid=71ba08735c&amp;mc_eid=9d8075d404\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">3 more ways AI can improve your content strategy<\/span><\/a><span style=\"font-weight: 400;\"> described by Nick Parish.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Experience_with_AI-supported_tools\"><\/span><span style=\"font-weight: 400;\">Experience with AI-supported tools<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Not all AI tools work the same way, and some are better at understanding and keeping your brand voice tan others. Look for tools that let you pick specific tones like \u201cprofessional,\u201d \u201ccasual,\u201d or \u201cconvincing,\u201d offer custom templates that match your content style, and have brand voice memory that remembers your preferences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/help.klaviyo.com\/hc\/en-us\/articles\/35873068949147\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Klaviyo<\/span><\/a><span style=\"font-weight: 400;\"> (email marketing platform) lets you set brand voice descriptors and writing rules directly in its Email AI, so every draft starts in your preferred tone. You can customize these settings, preview changes, and apply them across all future content without re-entering instructions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/knowledge.hubspot.com\/branding\/set-up-brand-voice-using-ai\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">HubSpot<\/span><\/a><span style=\"font-weight: 400;\"> (CRM and marketing automation software) analyzes your existing content to build a brand voice profile you can apply to blog posts, emails, SMS, and social media. It also allows fixing details for each channel and supports tone corrections while keeping your voice consistent.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\ud83d\udd0e Check out <\/span><a href=\"https:\/\/medium.com\/@elodie_7158\/building-a-ux-writing-assistant-a-step-by-step-journey-e40a47c3b11e\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">how Elodie Veysseyre, a content designer at PayFit, built an AI assistant for UX writing<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ\"><\/span><span style=\"font-weight: 400;\">FAQ<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Q: Can AI write in our brand voice without examples?<\/b><b><br \/>\n<\/b><b>A:<\/b><span style=\"font-weight: 400;\"> No. AI needs clear samples. Show it both good and bad text, give it a checklist, and let a person do the final check.<\/span><\/p>\n<p><b>Q: What\u2019s the easiest way to begin?<\/b><b><br \/>\n<\/b><b>A:<\/b><span style=\"font-weight: 400;\"> Start small. Make one clear AI prompt for your main channel. Add a simple \u201cself-check\u201d prompt, then always have a human review before publishing.<\/span><\/p>\n<p><b>Q: How often should we update our voice rules?<\/b><b><br \/>\n<\/b><b>A:<\/b><span style=\"font-weight: 400;\"> About every three months, or when your audience or product changes.<\/span><\/p>\n<p><b>Q: What should go on the \u201cdon\u2019t use\u201d list?<\/b><b><br \/>\n<\/b><b>A:<\/b><span style=\"font-weight: 400;\"> Words that are too formal, too casual, or hard for your audience. Also cut jargon and culture-specific terms that may confuse readers.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrap-up_keeping_your_brand_voice_with_AI\"><\/span><span style=\"font-weight: 400;\">Wrap-up: keeping your brand voice with AI<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To sum it up, here\u2019s a short list of dos and don\u2019ts to keep in mind when working with AI<\/span><\/p>\n<p><b>\u2705 Do<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Define your voice and tone before using AI.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Give clear prompts with role, audience, and tone.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Show examples of on-brand and off-brand writing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Save prompts in one shared place.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Iterate with AI instead of editing by hand.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check outputs with a brand voice checklist.<\/span><\/li>\n<\/ul>\n<p><b>\u274c Don\u2019t<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t rely only on AI without human review.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t use vague prompts like \u201cmake it friendly.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t skip examples in your instructions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t forget cultural context in key messages.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u26a0\ufe0f <\/span><b>Common mistakes:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vague traits (e.g., \u201cbe friendly\u201d) without examples.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No approved\/banned vocab.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Skipping audience\/context in prompts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Treating AI\u2019s first draft as final.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No self-check prompt stage.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No shared prompt library.<\/span><\/li>\n<\/ul>\n<\/div>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 177px; top: 971.047px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve compiled other writers&#8217; insights, our own experience, and AI&#8217;s ideas (of course, we did). The result is a set of tips for brand strategists and copywriters who want to use AI&#8217;s potential at work \u2013 and still stay authentic when messaging their audience.<\/p>\n","protected":false},"author":27,"featured_media":5263,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"modified_by":"Patrycja","_links":{"self":[{"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/posts\/5262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/comments?post=5262"}],"version-history":[{"count":9,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/posts\/5262\/revisions"}],"predecessor-version":[{"id":5602,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/posts\/5262\/revisions\/5602"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/media\/5263"}],"wp:attachment":[{"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/media?parent=5262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/categories?post=5262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/tags?post=5262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}