{"id":5186,"date":"2025-08-01T09:28:15","date_gmt":"2025-08-01T07:28:15","guid":{"rendered":"https:\/\/useme.com\/en\/blog\/?p=5186"},"modified":"2025-10-17T12:23:57","modified_gmt":"2025-10-17T10:23:57","slug":"they-bring-us-fresh-ideas-and-point-us-toward-directions-we-never-even-considered-before-getresponse-on-collaborating-with-freelancers-case-study","status":"publish","type":"post","link":"https:\/\/useme.com\/en\/blog\/getresponse-useme-casestudy\/","title":{"rendered":"They bring us fresh ideas and point us toward directions we never even considered before. GetResponse on collaborating with freelancers | Case study"},"content":{"rendered":"

GetResponse<\/span><\/a> knows the potential of freelancers. The company started 25 years ago in an attic in Gdynia, a seaside city in Poland. Today, it’s a global player in online marketing software \u2013 with freelancers contributing to that growth.<\/span><\/p>\n

We spoke with <\/span>Micha\u0142 Leszczy\u0144ski<\/span><\/a>, Head of Content Marketing & Partnerships at GetResponse. He told us about <\/span>how freelancers have helped the company grow internationally and stay creative as a team<\/b>. His insights are a must-read for any business looking to break out of the usual patterns.<\/span><\/p>\n

Going global, one freelancer at a time<\/span><\/h2>\n

Expanding into international markets meant more than just translating content. To succeed abroad, GetResponse needed to <\/span>understand local cultures, customer expectations, and communication styles<\/b> \u2013 and bring that understanding into their marketing.<\/span><\/p>\n

Foreign freelancers helped them do just that.<\/span><\/p>\n

When creating video content, for example, the team needed someone with a radio-quality voice and a native American accent \u2013 not easy to find in Poland. Hiring freelancers from abroad made this possible.<\/span><\/p>\n

Freelancers also helped them produce guides and webinars that boosted brand recognition in new countries. <\/span>For a company scaling fast, this external support proved incredibly efficient \u2013 especially in the early stages of market entry<\/b>.<\/span><\/p>\n

A fresh perspective that sparks new ideas<\/span><\/h2>\n

The more deeply you’re involved in your own product, the harder it becomes to see it with fresh eyes. Freelancers offer that outside perspective.<\/span><\/p>\n

\u201cThey bring in more creativity,\u201d says Micha\u0142. \u201cThey suggest ideas we wouldn\u2019t have come up with on our own.\u201d<\/span><\/p>\n

Working with external experts allows the team to test new directions<\/b> \u2013 even in areas where they don\u2019t yet have in-house experience. And if an idea doesn\u2019t work out, <\/span>it\u2019s easy to pivot without the long-term commitment of hiring<\/b>.<\/span><\/p>\n

As Micha\u0142 puts it: \u201cYou can\u2019t be great at everything. But that doesn\u2019t mean you have to give up on new ideas.\u201d<\/span><\/p>\n

From e-commerce projects to online courses, freelancers helped GetResponse branch out beyond their core focus of email marketing, fast-tracking results without months of training.<\/span><\/p>\n

\"\"<\/h2>\n

Instant results vs. months of onboarding<\/span><\/h2>\n

Sometimes, the team needs to get a lot done \u2013 fast. But stretching the hours of your current staff or hiring new people isn\u2019t always the answer. Recruitment takes time, and onboarding can take even longer.<\/span><\/p>\n

That\u2019s when freelancers become a game-changer.<\/span><\/p>\n

Especially <\/span>if you already have a trusted group of external specialists, you can tap into that network whenever the workload spikes <\/b>or deadlines get tight.<\/span><\/p>\n

\u201cFreelancers help us deliver when we need to scale fast,\u201d Micha\u0142 explains. \u201cWhether it\u2019s launching in a new market or creating a large batch of content, they let us move quickly without slowing the team down.\u201d<\/span><\/p>\n

A smart move for any team<\/span><\/h2>\n

Working with freelancers gives your business room to experiment, grow, and stay flexible. It\u2019s a chance to:<\/span><\/p>\n