{"id":4286,"date":"2024-07-26T11:12:50","date_gmt":"2024-07-26T09:12:50","guid":{"rendered":"https:\/\/useme.com\/en\/blog\/?p=4286"},"modified":"2025-10-17T12:24:13","modified_gmt":"2025-10-17T10:24:13","slug":"goodonepr-useme-casestudy","status":"publish","type":"post","link":"https:\/\/useme.com\/en\/blog\/goodonepr-useme-casestudy\/","title":{"rendered":"Large-scale campaigns without large-scale paperwork at Good One PR. Paying influencers via Useme | Case Study"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/useme.com\/en\/blog\/goodonepr-useme-casestudy\/#Goal_effective_communication_between_brands_and_their_social_media_audience\" >Goal: effective communication between brands and their social media audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/useme.com\/en\/blog\/goodonepr-useme-casestudy\/#Flexible_payments_for_influencers_%E2%80%93_why_theyre_crucial\" >Flexible payments for influencers \u2013 why they\u2019re crucial<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/useme.com\/en\/blog\/goodonepr-useme-casestudy\/#What_happens_when_a_talented_influencer_lacks_a_formal_business_structure\" >What happens when a talented influencer lacks a formal business structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/useme.com\/en\/blog\/goodonepr-useme-casestudy\/#With_Useme_we_can_easily_pay_influencers_without_their_own_businesses\" >With Useme, we can easily pay influencers without their own businesses<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Goal_effective_communication_between_brands_and_their_social_media_audience\"><\/span><span style=\"font-weight: 400;\">Goal: effective communication between brands and their social media audience<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">At <a href=\"https:\/\/www.goodonepr.pl\/en\/about-us\" target=\"_blank\" rel=\"noopener\">Good One PR,<\/a> we define ourselves as a strategic communication management agency. We specialize in communication between brands and their social media audience. We are part of the Good One group, which also includes the Folks agency (influencer marketing) and Social Lama (comprehensive brand communication services and effective social media advertising).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our work involves<\/span><b> connecting brands with influencers <\/b><span style=\"font-weight: 400;\">who have the right audience to effectively promote a brand&#8217;s products or services. Each collaboration process is divided into key stages:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Influencer identification<\/b><span style=\"font-weight: 400;\">: We select influencers who best match our client&#8217;s brand regarding their audience&#8217;s values, demographics, and interests.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Negotiations and contracts<\/b><span style=\"font-weight: 400;\">: We set the terms of collaboration, such as the campaign time, remuneration, type of content, and expected results.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content creation<\/b><span style=\"font-weight: 400;\">: We work with influencers to create authentic and engaging content that effectively communicates the brand&#8217;s message.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Monitoring and analysis<\/b><span style=\"font-weight: 400;\">: We track campaign results and analyze their effectiveness to provide clients with reports and recommendations.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Flexible_payments_for_influencers_%E2%80%93_why_theyre_crucial\"><\/span><span style=\"font-weight: 400;\">Flexible payments for influencers \u2013 why they\u2019re crucial<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Good One PR, Folks, and Social Lama conduct <a href=\"https:\/\/useme.com\/en\/blog\/influencer-marketing-guide\/\">influencer marketing<\/a> campaigns for brands from various countries. Each month, we work with about 50-150 online creators at different levels of engagement. We organize ambassador and expert collaborations and contribute to the posted content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The frequency of influencer collaborations depends on client needs, campaign goals, and our own capabilities. We typically manage 5-10 campaigns monthly, catering to established clients we work with regularly and those engaging us for project-specific initiatives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you can see, <\/span><b>the task variability and monthly workload are unavoidable. Therefore, we need a solution that allows flexibility and attractive collaboration terms for influencers<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><img decoding=\"async\" class=\"alignnone size-full wp-image-4294\" src=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/07\/large-scale-campaigns-without-large-scale-paperwork-at-good-one-pr-paying-influencers-via-useme-case-study-3.png\" alt=\"case study Useme\" width=\"1120\" height=\"564\" srcset=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/07\/large-scale-campaigns-without-large-scale-paperwork-at-good-one-pr-paying-influencers-via-useme-case-study-3.png 1120w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/07\/large-scale-campaigns-without-large-scale-paperwork-at-good-one-pr-paying-influencers-via-useme-case-study-3-980x494.png 980w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/07\/large-scale-campaigns-without-large-scale-paperwork-at-good-one-pr-paying-influencers-via-useme-case-study-3-480x242.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1120px, 100vw\" \/><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"What_happens_when_a_talented_influencer_lacks_a_formal_business_structure\"><\/span><span style=\"font-weight: 400;\">What happens when a talented influencer lacks a formal business structure<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Accounting for creators is a crucial aspect of influencer marketing campaigns. Many influencers now choose to establish businesses to manage their social media revenue formally. This benefits everyone involved \u2013 the creators, the agencies, and the brands working with us.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, some talented influencers lack a formal business structure. <\/span><b>Contracts bridged this gap but often resulted in complicated and lengthy paperwork<\/b><span style=\"font-weight: 400;\">, <\/span><b>especially for larger marketing campaigns<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fortunately, we no longer have to deal with formalities because we can pay influencers <a href=\"https:\/\/useme.com\/en\/for-employer\/\">via Useme.<\/a> This platform enables them to invoice us legally and effortlessly despite not having a registered company. By simplifying payments for our creators, Useme improves collaboration efficiency and elevates the overall quality of our <a href=\"https:\/\/useme.com\/en\/blog\/influencer-marketing-benefits\/\">influencer marketing<\/a> campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Summing up, <\/span><b>before we started paying influencers via Useme<\/b><span style=\"font-weight: 400;\">, we dealt with such challenges as:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Extensive paperwork<\/b><span style=\"font-weight: 400;\">: Working with influencers without a business, we faced many formal requirements. Additional steps were often required to enter into a contract.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Delayed payments<\/b><span style=\"font-weight: 400;\">: Prolonged administrative and formal processes sometimes led to payment delays, which decreased the influencers&#8217; satisfaction.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reporting difficulties<\/b><span style=\"font-weight: 400;\">: Tracking and reporting influencer-related costs and revenues was laborious, requiring significant additional accounting work such as calculating taxes or managing documents.<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"With_Useme_we_can_easily_pay_influencers_without_their_own_businesses\"><\/span><span style=\"font-weight: 400;\">With Useme, we can easily pay influencers without their own businesses<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Since we bill freelancers via Useme, our mutual collaboration satisfaction has seen a great boost.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Large-scale campaigns no longer require mountains of paperwork because this tool minimizes daily administrative tasks, making collaboration smoother.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-4293 size-full\" src=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/07\/large-scale-campaigns-without-large-scale-paperwork-at-good-one-pr-paying-influencers-via-useme-case-study-2.png\" alt=\"case study Useme\" width=\"1120\" height=\"377\" srcset=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/07\/large-scale-campaigns-without-large-scale-paperwork-at-good-one-pr-paying-influencers-via-useme-case-study-2.png 1120w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/07\/large-scale-campaigns-without-large-scale-paperwork-at-good-one-pr-paying-influencers-via-useme-case-study-2-980x330.png 980w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/07\/large-scale-campaigns-without-large-scale-paperwork-at-good-one-pr-paying-influencers-via-useme-case-study-2-480x162.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1120px, 100vw\" \/><\/p>\n<p><b>Thanks to Useme, we\u2019ve experienced<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Simplified paperwork<\/b><span style=\"font-weight: 400;\">: With Useme, we can easily pay influencers without their own businesses. The platform handles all the paperwork, simplifying the entire process.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Faster payments<\/b><span style=\"font-weight: 400;\">: Both invoicing and paying via Useme only take a few clicks. Influencers get paid fast, which nurtures our work relationships.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Transparency and order<\/b><span style=\"font-weight: 400;\">: Thanks to Useme, tracking and reporting all influencer campaign-related costs and revenues is more straightforward. It helps us manage agency finances.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Professionalism<\/b><span style=\"font-weight: 400;\">: Useme lets us maintain professional relationships with influencers, making both sides feel secure. It also enhances our reputation and triggers positive feedback from brands.<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>If, like Good One PR, you want to eliminate administrative tasks related to influencer payments, check out Useme. <strong>With us, you can handle<a href=\"https:\/\/useme.com\/en\/for-employer\/\"> payments to freelancers,<\/a> including influencers, with just a few clicks.<\/strong><\/p>\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-110524668659\" style=\"max-width: 100%; max-height: 100%; width: 2112px; height: 312.5px;\" data-hubspot-wrapper-cta-id=\"110524668659\"><a href=\"https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLISKc%2F%2BeIRg%2FtAkDFTauMxIULIWLg6gugUgj2HU1S34qyu1CrU9QpdbuR1Of5SZvcvuvozC288q0MlAjtXUm71lKULx%2FXo1shPxQTPv0BvE9VTil2hEcGuxpKyjezGSYBOr9oQYbVwXGb9EGyv7miiszJbEhzDwm0E5MkCb3ebwTZtTg%2Bc%3D&amp;webInteractiveContentId=110524668659&amp;portalId=27198211\" target=\"_blank\" rel=\"noopener\"><br \/>\n<img decoding=\"async\" style=\"height: 100%; width: 100%; object-fit: fill;\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/27198211\/interactive-110524668659.png\" alt=\"2024-07_USEME_blog-case study_OneGoodPR_EN_baner2\" \/><br \/>\n<\/a><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Check out our latest case study, in which the agency Good One PR details how Useme simplified and accelerated its transactions with influencers.<\/p>\n","protected":false},"author":21,"featured_media":4287,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[25,108],"tags":[],"class_list":["post-4286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-employers","category-case-study-employers"],"modified_by":"\u017baneta","_links":{"self":[{"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/posts\/4286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/comments?post=4286"}],"version-history":[{"count":6,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/posts\/4286\/revisions"}],"predecessor-version":[{"id":4300,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/posts\/4286\/revisions\/4300"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/media\/4287"}],"wp:attachment":[{"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/media?parent=4286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/categories?post=4286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/tags?post=4286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}