{"id":4045,"date":"2024-04-30T14:04:06","date_gmt":"2024-04-30T14:04:06","guid":{"rendered":"https:\/\/useme.com\/en\/blog\/?p=4045"},"modified":"2024-05-08T13:01:09","modified_gmt":"2024-05-08T13:01:09","slug":"how-to-build-a-copywriting-portfolio","status":"publish","type":"post","link":"https:\/\/useme.com\/en\/blog\/how-to-build-a-copywriting-portfolio\/","title":{"rendered":"How to build a copywriting portfolio \u2013 start your copywriting career here"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/useme.com\/en\/blog\/how-to-build-a-copywriting-portfolio\/#Copywriting_portfolios_%E2%80%93_what_makes_them_special\" >Copywriting portfolios \u2013 what makes them special<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/useme.com\/en\/blog\/how-to-build-a-copywriting-portfolio\/#The_purpose_of_your_freelance_copywriter_portfolio\" >The purpose of your freelance copywriter portfolio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/useme.com\/en\/blog\/how-to-build-a-copywriting-portfolio\/#Recipe_for_a_perfect_copywriting_portfolio_copywriting_portfolio_examples\" >Recipe for a perfect copywriting portfolio + copywriting portfolio examples!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/useme.com\/en\/blog\/how-to-build-a-copywriting-portfolio\/#Marketing_copywriting_portfolio_%E2%80%93_what_projects_to_include\" >Marketing copywriting portfolio \u2013 what projects to include<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/useme.com\/en\/blog\/how-to-build-a-copywriting-portfolio\/#Copywriting_projects_behind_the_scenes_%E2%80%93_show_your_work_process\" >Copywriting projects behind the scenes \u2013 show your work process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/useme.com\/en\/blog\/how-to-build-a-copywriting-portfolio\/#One-page_copywriter_portfolios_vs_complex_websites\" >One-page copywriter portfolios vs. complex websites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/useme.com\/en\/blog\/how-to-build-a-copywriting-portfolio\/#Copywriter_portfolio_websites_%E2%80%93_where_to_build_a_writing_portfolio\" >Copywriter portfolio websites \u2013 where to build a writing portfolio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/useme.com\/en\/blog\/how-to-build-a-copywriting-portfolio\/#How_to_build_a_copywriting_portfolio_with_no_experience\" >How to build a copywriting portfolio with no experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/useme.com\/en\/blog\/how-to-build-a-copywriting-portfolio\/#Copywriting_portfolio_%E2%80%93_extra_tip\" >Copywriting portfolio \u2013 extra tip<\/a><\/li><\/ul><\/nav><\/div>\n<p><b>We\u2019ll tell you how to build a copywriting portfolio even without any commercial experience, recommend the best copywriter portfolio websites, and explain how to make your portfolio work for your rates. All of that, giving you impressive copywriting portfolio examples along the way!<\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Copywriting_portfolios_%E2%80%93_what_makes_them_special\"><\/span><span style=\"font-weight: 400;\">Copywriting portfolios \u2013 what makes them special<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Copywriting is an umbrella term that covers a wide range of written content created by a company\u2019s marketing team and designed to engage the audience. <\/span><b>A broad scope of specialization is what distinguishes copywriting from other freelance professions<\/b><span style=\"font-weight: 400;\">. No two copywriting jobs are the same, having specific requirements, length, tone, format, and style.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Copywriting is often used interchangeably with content writing and marketing writing, so if you want to do a content or marketing writer portfolio, our tips will also do the job.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Depending on their skills, a professional copywriter can offer social media writing, SEO writing, UI\/UX writing, e-commerce writing, branding, email copy, technical writing, advertising, script writing, and stories for adults or children. Moreover, there are copywriters with expertise in a particular business sector, e.g., lifestyle, clothing, education, fintech, or legal services, to mention just a few.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We encourage you to <\/span><b>define your distinct offer and showcase relevant experience and skills in your copywriting portfolio<\/b><span style=\"font-weight: 400;\">. You don\u2019t need to limit yourself to a single niche if you seek diversity and many growth opportunities. You can showcase both humorous and serious pieces, as well as customer-oriented and business writing \u2013 the only limit is your <\/span><a href=\"https:\/\/useme.com\/en\/blog\/freelancer-101a-complete-guide-for-having-a-successful-freelance-career,214\/\"><span style=\"font-weight: 400;\">freelance career goals<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_purpose_of_your_freelance_copywriter_portfolio\"><\/span><span style=\"font-weight: 400;\">The purpose of your freelance copywriter portfolio<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As any other piece of content, your writing portfolio should serve specific purposes. It should reflect 3 things:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>your current state of skills and experience<\/b><span style=\"font-weight: 400;\"> \u2013 it\u2019s crucial to keep your portfolio page up-to-date and include only your newest and best texts;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>niches and types of writing you\u2019re good at<\/b><span style=\"font-weight: 400;\"> \u2013 your portfolio website should highlight your versatility or narrow specialization(s);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>projects and clients you appreciate<\/b><span style=\"font-weight: 400;\"> \u2013 showcase only types of texts you enjoy writing and clients you want to work with.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Keeping that in mind, assess whether a piece of content is suitable for your copywriting portfolio. No matter if you run a company or <\/span><a href=\"https:\/\/useme.com\/en\/blog\/freelancing-without-your-own-business-its-possible\/\"><span style=\"font-weight: 400;\">freelance without your own business<\/span><\/a><span style=\"font-weight: 400;\">, having a robust portfolio will help you grow your writing career.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Recipe_for_a_perfect_copywriting_portfolio_copywriting_portfolio_examples\"><\/span><span style=\"font-weight: 400;\">Recipe for a perfect copywriting portfolio + copywriting portfolio examples!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re wondering how to build a copywriting portfolio, you should <\/span><b>start by outlining its sections<\/b><span style=\"font-weight: 400;\">. Writing samples are not enough to make it outstanding and convince your potential clients to trust you with their writing projects. Here\u2019s what a top-notch freelance copywriting portfolio should include:<\/span><\/p>\n<h3><b>1. Home page<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s the starting point for most portfolio visitors and your digital first impression. <\/span><b>Keep the design eye-pleasing and include a navigation menu for the best user experience<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check the home page of <\/span><span style=\"font-weight: 400;\">Kelsey O\u2019Halloran\u2019s<\/span><span style=\"font-weight: 400;\"> portfolio. It\u2019s minimalistic, shows a compelling copywriter\u2019s claim, gives the user a quick glimpse into the portfolio\u2019s contents with the navigation menu, has a striking call-to-action button, and \u2013 importantly \u2013 it\u2019s smiling at you!<\/span><\/p>\n<p><a href=\"https:\/\/www.kelseyohalloran.com\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-4047 size-full\" src=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-copywriting-portfolio-start-your-copywriting-career-here.png\" alt=\"copywriting portfolio example \u2013 Kelsey O\u2019Halloran\" width=\"1120\" height=\"489\" srcset=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-copywriting-portfolio-start-your-copywriting-career-here.png 1120w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-copywriting-portfolio-start-your-copywriting-career-here-980x428.png 980w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-copywriting-portfolio-start-your-copywriting-career-here-480x210.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1120px, 100vw\" \/><\/a><\/p>\n<h3><b><i>2. About me<\/i><\/b><b> page\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This is your marketing section, where you\u2019re the company, and your copywriting services are the product. <\/span><b>Introduce yourself to your target clients<\/b><span style=\"font-weight: 400;\">, mentioning what you specialize in, what distinguishes you from other freelance copywriters, and what you\u2019re looking for in future projects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also present your background and stages of your freelance career that have brought you to where you are now. In her copywriting portfolio, <\/span><span style=\"font-weight: 400;\">Pip Christie<\/span><span style=\"font-weight: 400;\"> goes back to her early years, cleverly showing her knack for storytelling:<\/span><\/p>\n<p><a href=\"https:\/\/pipchristie.com\/about\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-4048 size-full\" src=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-copywriting-portfolio-start-your-copywriting-career-here-1.png\" alt=\"copywriting portfolio example \u2013 Pip Christie\" width=\"1120\" height=\"535\" srcset=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-copywriting-portfolio-start-your-copywriting-career-here-1.png 1120w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-copywriting-portfolio-start-your-copywriting-career-here-1-980x468.png 980w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-copywriting-portfolio-start-your-copywriting-career-here-1-480x229.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1120px, 100vw\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">You can also share a bit of your personal life, like <\/span><span style=\"font-weight: 400;\">Alaina Thomas<\/span><span style=\"font-weight: 400;\"> in this copywriting portfolio example:<\/span><\/p>\n<p><a href=\"https:\/\/alainathomas.com\/about\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-4054 size-full\" src=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-copywriting-portfolio-start-your-copywriting-career-here-5.png\" alt=\"copywriter portfolio example \u2013 Alaina Thomas\" width=\"1120\" height=\"534\" srcset=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-copywriting-portfolio-start-your-copywriting-career-here-5.png 1120w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-copywriting-portfolio-start-your-copywriting-career-here-5-980x467.png 980w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-copywriting-portfolio-start-your-copywriting-career-here-5-480x229.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1120px, 100vw\" \/><\/a><\/p>\n<h3><b>3. Writing samples<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If writing is choreographing, this section is your dance floor. <\/span><b>Demonstrate experience in various niches and text types, organizing them<\/b><span style=\"font-weight: 400;\">. Look how <\/span><span style=\"font-weight: 400;\">Savannah Fonseca<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">Farhan Razlan<\/span><span style=\"font-weight: 400;\"> divided their work into categories:<\/span><\/p>\n<p><a href=\"https:\/\/copyfol.io\/v\/savannahfonseca\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-4057 size-full\" src=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-copywriting-portfolio-start-your-copywriting-career-here-8.png\" alt=\"copywriting portfolio example \u2013 Savannah Fonseca\" width=\"1120\" height=\"537\" srcset=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-copywriting-portfolio-start-your-copywriting-career-here-8.png 1120w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-copywriting-portfolio-start-your-copywriting-career-here-8-980x470.png 980w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-copywriting-portfolio-start-your-copywriting-career-here-8-480x230.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1120px, 100vw\" \/><\/a><\/p>\n<p><a href=\"https:\/\/copyfol.io\/v\/fbc8fdf9\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-4059 size-full\" src=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-copywriting-portfolio-start-your-copywriting-career-here-10.png\" alt=\"copywriting portfolio example \u2013 Farhan Razlan\" width=\"1120\" height=\"534\" srcset=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-copywriting-portfolio-start-your-copywriting-career-here-10.png 1120w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-copywriting-portfolio-start-your-copywriting-career-here-10-980x467.png 980w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-copywriting-portfolio-start-your-copywriting-career-here-10-480x229.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1120px, 100vw\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t paste whole texts to your portfolio \u2013 use cover pictures and link to your writing pieces, like in <\/span><span style=\"font-weight: 400;\">Emma Dodds<\/span><span style=\"font-weight: 400;\">\u2019 portfolio example:<\/span><\/p>\n<p><a href=\"https:\/\/copyfol.io\/v\/emma-dodds\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-4056 size-full\" src=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-copywriting-portfolio-start-your-copywriting-career-here-7.png\" alt=\"copywriting portfolio example \u2013 Emma Dodds\" width=\"1120\" height=\"531\" srcset=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-copywriting-portfolio-start-your-copywriting-career-here-7.png 1120w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-copywriting-portfolio-start-your-copywriting-career-here-7-980x465.png 980w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-copywriting-portfolio-start-your-copywriting-career-here-7-480x228.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1120px, 100vw\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">We further explain what projects to include in a copywriting portfolio later in <\/span><span style=\"font-weight: 400;\">this paragraph<\/span><span style=\"font-weight: 400;\"> of our article.<\/span><\/p>\n<h3><b>4. Copywriting services<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your copywriting portfolio should highlight your past projects and <\/span><b>state your present offer<\/b><span style=\"font-weight: 400;\">. Do a separate page to list your writing services. You don\u2019t have to <\/span><a href=\"https:\/\/useme.com\/en\/blog\/pricing-101-how-to-set-your-freelance-rates\/\"><span style=\"font-weight: 400;\">set rates<\/span><\/a><span style=\"font-weight: 400;\"> just now. Look how <\/span><span style=\"font-weight: 400;\">The Copy Canary<\/span><span style=\"font-weight: 400;\"> delivers her offer while highlighting the client\u2019s benefits:<\/span><\/p>\n<p><a href=\"https:\/\/www.thecopycanary.com\/services\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-4055 size-full\" src=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-copywriting-portfolio-start-your-copywriting-career-here-6.png\" alt=\"copywriting portfolio example \u2013 The Copy Canary\" width=\"1120\" height=\"535\" srcset=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-copywriting-portfolio-start-your-copywriting-career-here-6.png 1120w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-copywriting-portfolio-start-your-copywriting-career-here-6-980x468.png 980w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-copywriting-portfolio-start-your-copywriting-career-here-6-480x229.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1120px, 100vw\" \/><\/a><\/p>\n<h3><b>5. Contact page<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Copywriting portfolios first have to attract potential clients and then lead them straight to contact you. You can prepare <\/span><b>a separate portfolio page with all necessary contact details <\/b><span style=\"font-weight: 400;\">(and possibly social media profiles). <\/span><b>You can also insert a scheduling link<\/b><span style=\"font-weight: 400;\"> with a video call or a contact form, like <\/span><span style=\"font-weight: 400;\">Kayla Hollatz<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><a href=\"https:\/\/kaylahollatz.com\/contact\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-4053 size-full\" src=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-copywriting-portfolio-start-your-copywriting-career-here-4.png\" alt=\"copywriting portfolio example \u2013 Kayla Hollatz\" width=\"1120\" height=\"535\" srcset=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-copywriting-portfolio-start-your-copywriting-career-here-4.png 1120w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-copywriting-portfolio-start-your-copywriting-career-here-4-980x468.png 980w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-copywriting-portfolio-start-your-copywriting-career-here-4-480x229.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1120px, 100vw\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Or just simply provide your business email address in the footer, like <\/span><span style=\"font-weight: 400;\">Copy Kat Creative<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><a href=\"https:\/\/copykatcreative.co.uk\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4052\" src=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-copywriting-portfolio-start-your-copywriting-career-here-3.png\" alt=\"copywriting portfolio example \u2013 Copy Kat Creative\" width=\"1120\" height=\"535\" srcset=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-copywriting-portfolio-start-your-copywriting-career-here-3.png 1120w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-copywriting-portfolio-start-your-copywriting-career-here-3-980x468.png 980w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-copywriting-portfolio-start-your-copywriting-career-here-3-480x229.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1120px, 100vw\" \/><\/a><\/p>\n<h3><b>6. Testimonials<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Potential clients rely on what others say about your work ethic and skills. Testimonials offer an unbiased perspective on your experience and the value you deliver. <\/span><b>Never say goodbye to a happy client without asking for feedback and permission to quote it in your copywriter portfolio<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look how beautifully <\/span><span style=\"font-weight: 400;\">Lumen &amp; Fox\u2019s<\/span><span style=\"font-weight: 400;\"> presents client testimonials:<\/span><\/p>\n<p><a href=\"https:\/\/lumenandfoxwords.com\/testimonials-2\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4051\" src=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-copywriting-portfolio-start-your-copywriting-career-here-2.png\" alt=\"copywriting portfolio example \u2013 Lumen &amp; Fox\" width=\"1120\" height=\"533\" srcset=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-copywriting-portfolio-start-your-copywriting-career-here-2.png 1120w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-copywriting-portfolio-start-your-copywriting-career-here-2-980x466.png 980w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-copywriting-portfolio-start-your-copywriting-career-here-2-480x228.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1120px, 100vw\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Start working for a glowing review \u2013 check our article on how to nurture your <\/span><a href=\"https:\/\/useme.com\/en\/blog\/freelancer-102-a-guide-for-building-a-strong-relationship-with-the-new-client,231\/\"><span style=\"font-weight: 400;\">client relationships<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Marketing_copywriting_portfolio_%E2%80%93_what_projects_to_include\"><\/span><span style=\"font-weight: 400;\">Marketing copywriting portfolio \u2013 what projects to include<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s go through projects you can include in your marketing copywriter portfolio. Each type of portfolio sample illustrates a different part of the writing skill set. You don\u2019t have to offer all of them, but it\u2019s good to be aware of what\u2019s in demand.<\/span><\/p>\n<h3><b>Blog articles<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Engaging long-form content is a valuable marketing asset, allowing companies to shift the focus from pushing products to providing useful information and insights. By showcasing your blog writing skills, you demonstrate your <\/span><b>ability to craft extensive content that requires structure, research, and often storytelling gift<\/b><span style=\"font-weight: 400;\">. True blog masters can dig really deeply into the mysteries of the business sector of their current freelance project.<\/span><\/p>\n<h3><b>Social media posts<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Including a curated selection of posts demonstrates your <\/span><b>understanding of brand voice, platform-specific writing styles, and the art of grabbing attention <\/b><span style=\"font-weight: 400;\">with limited characters. If possible, highlight posts that achieved strong results to emphasize the impact of your copywriting skills.<\/span><\/p>\n<h3><b>Ad copy<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Short-form advertising copy is used for pay-per-click (PPC) ads displayed on websites, social media, or in search results. As an ad copywriting expert, you know <\/span><b>how to do \u201clanguage gymnastics\u201d and grab readers\u2019 attention on the spot<\/b><span style=\"font-weight: 400;\">. Ad copy needs to be eye-catching and have a compelling headline. At the same time, it has to be extremely concise because of the character limits and suited for the medium it appears in.<\/span><\/p>\n<h3><b>UI\/UX writing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">UI (<\/span><i><span style=\"font-weight: 400;\">User Interface<\/span><\/i><span style=\"font-weight: 400;\">) and UX (<\/span><i><span style=\"font-weight: 400;\">User Experience<\/span><\/i><span style=\"font-weight: 400;\">) writing have bloomed alongside UI and UX design. UI\/UX copywriters focus on the micro-interactions within a digital product or website, writing texts for button labels, error messages, instructions, or tooltips. Including UI\/UX copywriting samples in your copywriter portfolio demonstrates your <\/span><b>ability to guide users through a website or app and make interactions smooth and intuitive<\/b><span style=\"font-weight: 400;\">. It also proves you stay up-to-date with current copywriting trends.<\/span><\/p>\n<h3><b>E-commerce writing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Product descriptions for online shops demonstrate your understanding of the e-commerce landscape and the <\/span><b>importance of clear, persuasive, and product-centered writing<\/b><span style=\"font-weight: 400;\">. Crafting informative and engaging descriptions that are optimized for search engines showcases your ability to balance user needs with SEO best practices. Consider including descriptions for a range of products to display your versatility and ability to adapt your writing style to different categories.<\/span><\/p>\n<h3><b>SEO copywriting<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Search engine optimization is necessary for any business that wants to reach clients through Google search. To do so, they want their website copy to be both user-friendly and SEO-friendly. It\u2019s not easy to find a copywriter who\u2019s<\/span><b> attentive to both readers\u2019 needs and requirements imposed by SEO specialists<\/b><span style=\"font-weight: 400;\">. If you can prove this ability in your portfolio, you\u2019ll open the door to many copywriting opportunities.<\/span><\/p>\n<h3><b>Website copy<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Some freelance writers are devoted only to blog sections or product descriptions, while other copywriters offer exhaustive website copywriting. For your portfolio, consider including professional website copy samples that prove your ability to <\/span><b>craft a cohesive narrative across various website sections<\/b><span style=\"font-weight: 400;\">. This reveals your understanding of user flow and how different types of copy work together to achieve a website&#8217;s overall goals.<\/span><\/p>\n<h3><b>Email copywriting<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Including email copywriting samples in your portfolio can be a strategic move that sets you apart. Website copy usually dominates copywriting portfolios, but <\/span><a href=\"https:\/\/useme.com\/en\/blog\/6-free-email-marketing-tools,233\/\"><span style=\"font-weight: 400;\">email marketing<\/span><\/a><span style=\"font-weight: 400;\"> remains a powerful communication channel. <\/span><b>Highlight emails designed to nurture leads, drive sales, or boost customer engagement<\/b><span style=\"font-weight: 400;\">. Email campaigns can involve a range of content, from subject lines to welcome messages and promotional offers. Different email copywriting styles in your portfolio demonstrate your ability to cater to diverse marketing needs.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Copywriting_projects_behind_the_scenes_%E2%80%93_show_your_work_process\"><\/span><span style=\"font-weight: 400;\">Copywriting projects behind the scenes \u2013 show your work process<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A strong portfolio goes beyond the final products of your writing efforts. <\/span><b>Include context about your writing process to demonstrate how you translate the client\u2019s needs into effective copy<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Describe the client, their target audience, and the specific goals you wanted to achieve with the text. Share your research methodology to illustrate your commitment to crafting well-informed copy. This transparency and complexity allow clients to see the thought process behind your work, <\/span><b>building trust and confidence in your skills<\/b><span style=\"font-weight: 400;\">. Check how <\/span><span style=\"font-weight: 400;\">Antonina Venzhynovych<\/span><span style=\"font-weight: 400;\"> broke down her writing process:<\/span><\/p>\n<p><a href=\"https:\/\/copyfol.io\/v\/6ck7z8gt\/a-website-for-a-marketing-company\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4058\" src=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-copywriting-portfolio-start-your-copywriting-career-here-9.png\" alt=\"copywriting portfolio example \u2013 Antonina Venzhynovych\" width=\"1120\" height=\"535\" srcset=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-copywriting-portfolio-start-your-copywriting-career-here-9.png 1120w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-copywriting-portfolio-start-your-copywriting-career-here-9-980x468.png 980w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-copywriting-portfolio-start-your-copywriting-career-here-9-480x229.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1120px, 100vw\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">By including behind-the-scenes elements of each project, you present your copywriting services as a professional, comprehensive offer. As a result,<\/span><b> it\u2019s easier for you to validate higher rates because you sell the whole copywriting package, not only a final copy<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"One-page_copywriter_portfolios_vs_complex_websites\"><\/span><span style=\"font-weight: 400;\">One-page copywriter portfolios vs. complex websites<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">All the portfolio sections we described above \u2013 <\/span><i><span style=\"font-weight: 400;\">Home<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">About me<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">Services<\/span><\/i><span style=\"font-weight: 400;\">, and so on \u2013 can be presented in two ways:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">on one scrollable webpage (see examples of <\/span><a href=\"https:\/\/www.behance.net\/search\/projects\/one%20page%20portfolio\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">one-page portfolio designs<\/span><\/a><span style=\"font-weight: 400;\">),<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">on a website with several pages.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You don\u2019t need to invest time and money in your own domain with multiple pages, especially when you\u2019ve just started freelancing. One-page portfolios can be just as effective, aesthetic, and transparent \u2013 visitors can see everything you want them to see on a single, scrollable page. No need to click around and lose their train of thought. We\u2019ll give you examples of one-page portfolio builders in the next chapter.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Copywriter_portfolio_websites_%E2%80%93_where_to_build_a_writing_portfolio\"><\/span><span style=\"font-weight: 400;\">Copywriter portfolio websites \u2013 where to build a writing portfolio<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There is no one go-to place to build a stunning portfolio. You have different options depending on your needs and budget. However, some copywriter portfolio websites don\u2019t require any payment or website-development skills. Let\u2019s start with the most advanced solutions.<\/span><\/p>\n<p><b>1. Copywriter portfolio website \u2013 your own domain<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Browsing through copywriting portfolio examples, you\u2019ll see that many were programmed from scratch or done on WordPress. A custom domain like \u201c[yourname].com\u201d establishes professionalism and allows you complete control over design and content. However, <\/span><b>you need to have web-building skills or have your online portfolio page created by a web developer<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>2. Portfolio builder tool<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Platforms such as <\/span><a href=\"https:\/\/www.squarespace.com\/websites\/create-a-portfolio?_gl=1*epjrt9*_up*MQ..&amp;gclid=Cj0KCQjwiYOxBhC5ARIsAIvdH52KiJU8R2GgRph0WBpQcgNsIlHJuXSVQE7tuno4TpzLz21WBRnhTcsaAq9cEALw_wcB&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Squarespace<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/clippings.me\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Clippings.me<\/span><\/a><span style=\"font-weight: 400;\">, or <\/span><a href=\"https:\/\/copyfol.io\/portfolio.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Copyfolio<\/span><\/a><span style=\"font-weight: 400;\"> offer <\/span><b>pre-designed templates specifically geared towards showcasing copywriting samples<\/b><span style=\"font-weight: 400;\">. This saves you valuable time and design expertise, allowing you to focus on curating your best work and crafting compelling descriptions for each project.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, some <\/span><a href=\"https:\/\/useme.com\/en\/blog\/create-an-amazing-no-code-portfolio-website\/\"><span style=\"font-weight: 400;\">no-code portfolio tools<\/span><\/a><span style=\"font-weight: 400;\"> offer features like client testimonial sections and contact forms, making your portfolio a one-stop shop for potential clients seeking your writing services. You can find a website builder that doesn\u2019t impose paid subscriptions. For example, Copyfolio offers a free plan with limited web pages for your portfolio site.<\/span><\/p>\n<p><b>3. Canva<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Every freelance copywriter who wants an online portfolio without a hint of programming will love the <\/span><a href=\"https:\/\/www.canva.com\/website-builder\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Canva website builder<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><b> It allows you to create a beautiful, transparent, and functional one-page portfolio <\/b><span style=\"font-weight: 400;\">with copywriting work. Moreover, you\u2019ll find there plenty of portfolio examples for inspiration. You can check out a <\/span><a href=\"https:\/\/kathryncase.my.canva.site\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Canva-made website<\/span><\/a><span style=\"font-weight: 400;\"> in our previous portfolio example of a senior copywriter, The Copy Kat.<\/span><\/p>\n<p><b>4. Useme<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You can also <\/span><b>combine your copywriting portfolio with your financial service<\/b><span style=\"font-weight: 400;\"> and reach prospective clients with a complex freelance tool at hand. On <\/span><a href=\"https:\/\/useme.com\/en\/\"><span style=\"font-weight: 400;\">Useme<\/span><\/a><span style=\"font-weight: 400;\">, freelance copywriters handle all aspects of their collaborations with clients worldwide \u2013 from posting their copywriting portfolios for and client hunting to invoicing and receiving payment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a breakdown of what you do next:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/useme.com\/en\/users\/create-account\/\"><span style=\"font-weight: 400;\">Sign up<\/span><\/a><span style=\"font-weight: 400;\"> and create a copywriter portfolio for free in your <\/span><i><span style=\"font-weight: 400;\">Freelancer profile<\/span><\/i><span style=\"font-weight: 400;\">. Check other <\/span><a href=\"https:\/\/useme.com\/en\/contractors\/category\/marketing,37\/copywriting-and-texts,110\/\"><span style=\"font-weight: 400;\">copywriting portfolio examples<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you don\u2019t have a client currently: look for a new copywriting job <\/span><a href=\"https:\/\/useme.com\/en\/jobs\/category\/marketing,37\/copywriting-and-texts,110\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you\u2019re already working on a project: invoice your current client <\/span><a href=\"https:\/\/useme.com\/en\/fast\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> to avoid formalities, paperwork, and operational tasks \u2013 Useme handles all of them.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Enjoy the writing process with peace of mind and security of a transaction<\/b><span style=\"font-weight: 400;\">. You\u2019ll get paid after you upload your copywriting sample to Useme.<\/span><\/li>\n<\/ul>\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-102197300419\" style=\"max-width: 100%; max-height: 100%; width: 2112px; height: 330px;\" data-hubspot-wrapper-cta-id=\"102197300419\"><a href=\"https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLLnzkdiI1pGLs4cfydTUgFPTBeKMxF3WBQltDhg7IJh8AnKGT%2FPlHIpRpDn5HvTi1JTKtyvSzbi7sHJbhtyx9IjLz54GkKjyFKbFDKKucZFwcvo6TEzJjOxBAq2SzpXa2zBJn2BZxCZ%2Fe23OpMWHp5QxojevpAfeYepYDlIemmy3Dc5ND6cPn03es41%2BA%3D%3D&amp;webInteractiveContentId=102197300419&amp;portalId=27198211\" target=\"_blank\" rel=\"noopener\"><br \/>\n<img decoding=\"async\" style=\"height: 100%; width: 100%; object-fit: fill;\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/27198211\/interactive-102197300419.png\" alt=\"2024-05_blog banner_Copywriting portfolio\" \/><br \/>\n<\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_to_build_a_copywriting_portfolio_with_no_experience\"><\/span><span style=\"font-weight: 400;\">How to build a copywriting portfolio with no experience<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Portfolios are not reserved for seasoned writers with dozens of past clients and years of experience. <\/span><b>You should build a copywriter\u2019s portfolio now, even if you haven\u2019t sold a single piece of writing yet<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The question is how to build a copywriting portfolio with no experience. Luckily, we\u2019ve covered this in our <\/span><a href=\"https:\/\/useme.com\/en\/blog\/how-to-build-freelance-portfolio-from-scratch\/\"><span style=\"font-weight: 400;\">article<\/span><\/a><span style=\"font-weight: 400;\">, where we give creative and practical 3 ideas for portfolio positions you can do without paying clients. Check it to start working on your copywriter\u2019s portfolio with a ready-made plan ahead.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get more helpful resources for copywriters, check our article on <\/span><a href=\"https:\/\/useme.com\/en\/blog\/freelance-email-templates\/\"><span style=\"font-weight: 400;\">freelance email templates<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Copywriting_portfolio_%E2%80%93_extra_tip\"><\/span><span style=\"font-weight: 400;\">Copywriting portfolio \u2013 extra tip<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Imagine you\u2019d really like to write social media posts. Typing Instagram captions for a nutrition influencer would be your dream project. You keep increasing your marketing awareness and learning how to craft compelling SoMe content, but you still haven\u2019t got any real experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How do you deal with that? <\/span><b>Do your dream project with a fake client<\/b><span style=\"font-weight: 400;\">! Invent their business needs and the target group they want to reach. Come up with a creative brief that aligns with your personal and professional interests to have fun and satisfaction working on it. This way, you\u2019ll have a new copywriting example of personal projects for your portfolio and more experience and practice as side effects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also try websites like <\/span><a href=\"http:\/\/fakeclients.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">fakeclients.com<\/span><\/a><span style=\"font-weight: 400;\"> that generate briefs with writing ideas. As you can see, there are many ways to build a copywriter portfolio, even if you\u2019re starting with no piece of writing to show off. No excuses left!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your copywriting portfolio is a powerful tool that will help you impress every potential client and land many exciting writing jobs. If you\u2019re a freelancer, start working on a good copywriting portfolio now! Better said than done? Not with us \u2013 follow our guide for freelance copywriters who want to build a portfolio filled with client-winning content.<\/p>\n","protected":false},"author":27,"featured_media":4046,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[23,1],"tags":[],"class_list":["post-4045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-freelancers","category-news"],"modified_by":"Marta","_links":{"self":[{"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/posts\/4045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/comments?post=4045"}],"version-history":[{"count":6,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/posts\/4045\/revisions"}],"predecessor-version":[{"id":4093,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/posts\/4045\/revisions\/4093"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/media\/4046"}],"wp:attachment":[{"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/media?parent=4045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/categories?post=4045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/tags?post=4045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}