{"id":3701,"date":"2024-02-06T09:06:22","date_gmt":"2024-02-06T09:06:22","guid":{"rendered":"https:\/\/useme.com\/en\/blog\/?p=3701"},"modified":"2025-10-17T12:25:42","modified_gmt":"2025-10-17T10:25:42","slug":"groupmedia-case-study","status":"publish","type":"post","link":"https:\/\/useme.com\/en\/blog\/groupmedia-case-study\/","title":{"rendered":"How Useme helped GroupMedia in outsourcing marketing tasks | Case study"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/useme.com\/en\/blog\/groupmedia-case-study\/#A_company_that_takes_care_of_books\" >A company that takes care of books<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/useme.com\/en\/blog\/groupmedia-case-study\/#Outsourcing_tasks_came_with_a_lot_of_disappointment\" >Outsourcing tasks came with a lot of disappointment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/useme.com\/en\/blog\/groupmedia-case-study\/#Help_was_waiting_for_us_within_reach\" >Help was waiting for us within reach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/useme.com\/en\/blog\/groupmedia-case-study\/#Well_continue_to_use_it\" >We\u2019ll continue to use it<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/useme.com\/en\/blog\/groupmedia-case-study\/#Now_we_fearlessly_approach_fresh_marketing_concepts\" >Now we fearlessly approach fresh marketing concepts\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/useme.com\/en\/blog\/groupmedia-case-study\/#We_recommended_this_solution_to_all_our_partners_and_we_recommend_it_to_you\" >We recommended this solution to all our partners, and we recommend it to you<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/useme.com\/en\/blog\/groupmedia-case-study\/#Find_your_freelancer_on_Useme\" >Find your freelancer on Useme<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"A_company_that_takes_care_of_books\"><\/span><b>A company that takes care of books<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/groupmedia.pl\/\" target=\"_blank\" rel=\"noopener\">GroupMedia<\/a> specializes in preparing publications for print. They collaborate with publishing houses, book-publishing institutions, and authors by taking care of cover design, formatting, text layout, as well as proofreading and editing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read what Krzysztof Wierzbowski, DTP Specialist at GroupMedia, says about their collaboration with Useme.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Outsourcing_tasks_came_with_a_lot_of_disappointment\"><\/span><b>Outsourcing tasks came with a lot of disappointment<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Like almost every company, we need to carry out regular marketing activities, so we wanted to reach out for external support. The longer we tried to find a suitable partner for that, the larger was our disappointment associated with outsourcing <a href=\"https:\/\/useme.com\/en\/blog\/small-marketing-budget-marketing-costs\/\">marketing tasks.<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">We didn&#8217;t feel well taken care of while being under the wings of larger <a href=\"https:\/\/useme.com\/en\/blog\/freelancer-vs-agency\/\">marketing agencies.<\/a> They treated us in a standardized manner and without proper attention. Maybe it was because we\u2019re not a large company, and they knew it wouldn&#8217;t be a permanent collaboration.<\/span><\/p>\n<div class=\"react-scroll-to-bottom--css-txdyp-1n7m0yu\">\n<div class=\"flex flex-col pb-9 text-sm\">\n<div class=\"w-full text-token-text-primary sm:AIPRM__conversation__response\" data-testid=\"conversation-turn-3\">\n<div class=\"px-4 py-2 justify-center text-base md:gap-6 m-auto\">\n<div class=\"flex flex-1 text-base mx-auto gap-3 md:px-5 lg:px-1 xl:px-5 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem] group final-completion\">\n<div class=\"relative flex w-full flex-col lg:w-[calc(100%-115px)] agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"4670bbb6-4735-4042-9b52-16e485c8b09d\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light AIPRM__conversation__response\">\n<p>Summing up: Larger companies didn&#8217;t prioritize us, and it was challenging to find a reliable partner. I even remember a situation where one of our sales websites was started and left unfinished five times.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Help_was_waiting_for_us_within_reach\"><\/span><b>Help was waiting for us within reach<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One day, we started working<a href=\"https:\/\/useme.com\/en\/contractors\/\"> with a freelancer from Useme.<\/a> To be honest, we didn\u2019t have any expectations. Much to our surprise, he almost immediately completed the sales page for our book. We decided to check if we would receive equally effective assistance in fixing the form on our website. And we did!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It was very refreshing to not have to send multiple inquiries or worry about the timely completion of the task, as it was the case when assigning work to agencies. From that moment on, we consciously chose Useme freelancers, and now this is where we turn for help.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3722 size-full\" src=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/02\/how-useme-helped-groupmedia-in-outsourcing-marketing-tasks-case-study-4.jpg\" alt=\"Useme case study\" width=\"1120\" height=\"564\" srcset=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/02\/how-useme-helped-groupmedia-in-outsourcing-marketing-tasks-case-study-4.jpg 1120w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/02\/how-useme-helped-groupmedia-in-outsourcing-marketing-tasks-case-study-4-980x494.jpg 980w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/02\/how-useme-helped-groupmedia-in-outsourcing-marketing-tasks-case-study-4-480x242.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1120px, 100vw\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Well_continue_to_use_it\"><\/span><b>We\u2019ll continue to use it<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Recently, we used this platform to find someone to optimize our AdWords campaign. This is a challenging situation because our industry has ambiguous, difficult-to-position keywords. Two agencies couldn&#8217;t handle this task. Meanwhile, a Useme freelancer, who treated our situation very individually, handled this project excellently.<\/span><\/p>\n<p><a href=\"https:\/\/help.useme.eu\/hc\/en-us\/articles\/360022959472-How-to-post-a-job\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Here <\/span><\/a><span style=\"font-weight: 400;\">you can find a detailed guide on how to post a job at Useme.<\/span><\/p>\n<p><a href=\"https:\/\/useme.com\/en\/jobs\/new\/\"><img decoding=\"async\" class=\"alignnone wp-image-3703 size-full\" src=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/02\/how-useme-helped-groupmedia-in-outsourcing-marketing-tasks-case-study-1.jpg\" alt=\"Useme case study \" width=\"1120\" height=\"787\" srcset=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/02\/how-useme-helped-groupmedia-in-outsourcing-marketing-tasks-case-study-1.jpg 1120w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/02\/how-useme-helped-groupmedia-in-outsourcing-marketing-tasks-case-study-1-980x689.jpg 980w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/02\/how-useme-helped-groupmedia-in-outsourcing-marketing-tasks-case-study-1-480x337.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1120px, 100vw\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Now_we_fearlessly_approach_fresh_marketing_concepts\"><\/span><b>Now we fearlessly approach fresh marketing concepts\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">I like that <a href=\"https:\/\/useme.com\/en\/blog\/outsourcing-101-what-it-is-and-why-its-important\/\">outsourcing<\/a> tasks through Useme is so quick and easy: you post a job, and after a few hours, you have the first freelancer offers with a proposed budget and completion time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having Useme at our fingertips, we know that we can not only quickly plan but also efficiently implement our marketing ideas \u2014 without all the hassle associated with outsourcing tasks to external agencies.<\/span><\/p>\n<p><strong>A large base of freelancers that Useme offers is one thing. However, we also value that, thanks to this platform, a freelancer without a company can issue an invoice to us after completing the task. The transaction is safe for both parties.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"wp-image-3723 size-full\" src=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/02\/how-useme-helped-groupmedia-in-outsourcing-marketing-tasks-case-study-5.jpg\" alt=\"Useme case study\" width=\"1600\" height=\"538\" srcset=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/02\/how-useme-helped-groupmedia-in-outsourcing-marketing-tasks-case-study-5.jpg 1600w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/02\/how-useme-helped-groupmedia-in-outsourcing-marketing-tasks-case-study-5-1280x430.jpg 1280w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/02\/how-useme-helped-groupmedia-in-outsourcing-marketing-tasks-case-study-5-980x330.jpg 980w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/02\/how-useme-helped-groupmedia-in-outsourcing-marketing-tasks-case-study-5-480x161.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1600px, 100vw\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"We_recommended_this_solution_to_all_our_partners_and_we_recommend_it_to_you\"><\/span><b>We recommended this solution to all our partners, and we recommend it to you<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Useme worked for us so well that we suggested it to our partners. Around GroupMedia, there is a community of companies, editors, proofreaders, writers, visual artists, and graphic designers. Whenever they are looking for a freelancer or a way to settle deals with subcontractors &#8211; I recommend Useme to them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I honestly think it\u2019s the perfect solution for smaller companies that can&#8217;t hire specialists full-time and don&#8217;t have budgets or time to wait in line at big firms. The choice of <a href=\"https:\/\/useme.com\/en\/blog\/who-is-a-subcontractor\/\">subcontractors<\/a> is really vast, and the entire process from order to completion is very quick.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We know that small companies cannot afford false starts and unfinished tasks. Useme monitors the timeliness of orders. It&#8217;s our safety net in the race for the best results. Posting a job on Useme makes us feel secure, knowing that the task will always be completed.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Find_your_freelancer_on_Useme\"><\/span><b>Find your freelancer on Useme<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If, like GroupMedia, you would like to outsource marketing task more quickly, without worrying about the completion time, or personalized treatment &#8211; <\/span><a href=\"https:\/\/useme.com\/en\/contractors\/\"><span style=\"font-weight: 400;\">check Useme <\/span><\/a><a href=\"https:\/\/useme.com\/en\/contractors\/\"><span style=\"font-weight: 400;\">freelancer database<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/useme.com\/en\/jobs\/new\/\"><span style=\"font-weight: 400;\">post a job by yourself <\/span><\/a><span style=\"font-weight: 400;\">and wait for offers from our remote specialists. You can find experts in <\/span><a href=\"https:\/\/useme.com\/en\/contractors\/category\/web-development,34\/\"><span style=\"font-weight: 400;\">web development,<\/span><\/a> <a href=\"https:\/\/useme.com\/en\/contractors\/category\/coding-and-it,35\/\"><span style=\"font-weight: 400;\">coding and IT<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/useme.com\/en\/contractors\/category\/multimedia,36\/\"><span style=\"font-weight: 400;\">multimedia<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/useme.com\/en\/contractors\/category\/marketing,37\/\"><span style=\"font-weight: 400;\">marketing<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/useme.com\/en\/contractors\/category\/design,38\/\"><span style=\"font-weight: 400;\">design<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/useme.com\/en\/contractors\/category\/translation,39\/\"><span style=\"font-weight: 400;\">translations<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/useme.com\/en\/contractors\/category\/translation,39\/\"><span style=\"font-weight: 400;\">admin tasks<\/span><\/a><span style=\"font-weight: 400;\">, and more.<\/span><\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-8f32bd25-0fca-4b48-97de-9b746f559642\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-8f32bd25-0fca-4b48-97de-9b746f559642\" class=\"hs-cta-node hs-cta-8f32bd25-0fca-4b48-97de-9b746f559642\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/27198211\/8f32bd25-0fca-4b48-97de-9b746f559642\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-8f32bd25-0fca-4b48-97de-9b746f559642\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/27198211\/8f32bd25-0fca-4b48-97de-9b746f559642.png\" alt=\"New call-to-action\" \/><\/a><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if you need someone to help you with an e-book, layout design, technical proofreading, or preparing a publication for print &#8211; check out the <\/span><a href=\"https:\/\/groupmedia.pl\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">groupmedia.pl<\/span><\/a><span style=\"font-weight: 400;\"> offer.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3702 size-full\" src=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/02\/how-useme-helped-groupmedia-in-outsourcing-marketing-tasks-case-study.jpg\" alt=\"Useme case study\" width=\"1600\" height=\"806\" srcset=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/02\/how-useme-helped-groupmedia-in-outsourcing-marketing-tasks-case-study.jpg 1600w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/02\/how-useme-helped-groupmedia-in-outsourcing-marketing-tasks-case-study-1280x645.jpg 1280w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/02\/how-useme-helped-groupmedia-in-outsourcing-marketing-tasks-case-study-980x494.jpg 980w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2024\/02\/how-useme-helped-groupmedia-in-outsourcing-marketing-tasks-case-study-480x242.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1600px, 100vw\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Check out how Useme helped GroupMedia in outsourcing marketing tasks.<\/p>\n","protected":false},"author":21,"featured_media":3720,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[25,108],"tags":[],"class_list":["post-3701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-employers","category-case-study-employers"],"modified_by":"\u017baneta","_links":{"self":[{"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/posts\/3701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/comments?post=3701"}],"version-history":[{"count":10,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/posts\/3701\/revisions"}],"predecessor-version":[{"id":3728,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/posts\/3701\/revisions\/3728"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/media\/3720"}],"wp:attachment":[{"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/media?parent=3701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/categories?post=3701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/tags?post=3701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}