{"id":2386,"date":"2022-11-02T07:45:32","date_gmt":"2022-11-02T07:45:32","guid":{"rendered":"https:\/\/useme.com\/en\/blog\/?p=2386"},"modified":"2022-11-08T09:30:32","modified_gmt":"2022-11-08T09:30:32","slug":"get-the-most-out-of-linkedin-as-a-freelancer","status":"publish","type":"post","link":"https:\/\/useme.com\/en\/blog\/get-the-most-out-of-linkedin-as-a-freelancer\/","title":{"rendered":"Get the most out of LinkedIn as a freelancer"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/useme.com\/en\/blog\/get-the-most-out-of-linkedin-as-a-freelancer\/#Let_yourself_get_found\" >Let yourself get found<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/useme.com\/en\/blog\/get-the-most-out-of-linkedin-as-a-freelancer\/#Make_your_services_known\" >Make your services known<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/useme.com\/en\/blog\/get-the-most-out-of-linkedin-as-a-freelancer\/#Express_yourself\" >Express yourself<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/useme.com\/en\/blog\/get-the-most-out-of-linkedin-as-a-freelancer\/#Grow_your_network\" >Grow your network<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Let_yourself_get_found\"><\/span>Let yourself get found<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Rule number one on the internet? You (and your services) must be visible. In most cases of freelancing, you are your brand. Try filling out your LinkedIn profile with all the relevant information about yourself. This means not only your basic education and the companies where you worked but making use of all the options in your profile. The advantages of LinkedIn are that it\u2019s easily accessible by everyone and is considered trustworthy, so use the website as a perfect tool to build your professional brand.<\/p>\n<p>&nbsp;<\/p>\n<h3>Make sure that:<\/h3>\n<ol>\n<li>You have a nice picture, an eye-catching header (great potential space for the artist freelancers), and a catchy headline. They will be the first information your prospect notices, whether in search or directly on your profile.<\/li>\n<li>You are using the right keywords. These will help you boost your visibility and be recommended more precisely. Try to think of words that you want to have associated with you and do thorough industry research. Every word you use on your page matters, so try to use as many keywords as possible in your headline, summary, and professional experience descriptions.<\/li>\n<li>You have filled out all the information you can. Even if your BA might have nothing to do with the career path you\u2019re taking now, perhaps someone from the same university is currently looking for a freelancer in your niche. Having something \u201cin common\u201d might boost your profile towards them.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2393\" src=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2022\/11\/get-the-most-out-of-linkedin-as-a-freelancer-1.jpg\" alt=\"\" width=\"1120\" height=\"630\" srcset=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2022\/11\/get-the-most-out-of-linkedin-as-a-freelancer-1.jpg 1120w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2022\/11\/get-the-most-out-of-linkedin-as-a-freelancer-1-980x551.jpg 980w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2022\/11\/get-the-most-out-of-linkedin-as-a-freelancer-1-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1120px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Make_your_services_known\"><\/span>Make your services known<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>Did you know LinkedIn has a unique tool dedicated to freelancers and small business owners? Recently rolled out LinkedIn Service Pages are free landing pages that can showcase your services. Your service page lets you write a short description of what you can do, add up to 8 media formats, and post reviews from past clients. Since the service pages are discoverable through internal search and other search engines such as Google, it\u2019s a simple way to create an online portfolio. After publishing, any website member will be able to message you for free. Don\u2019t miss out on this function!<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Express_yourself\"><\/span>Express yourself<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>It\u2019s a social network, after all! Post on the forums, interact with posts of people from your niche, share links to your outside portfolio, and write an engaging story about something from your niche. There\u2019s a high chance one of your future clients will find you through one of the shares, and you will get to build your visibility as an expert. The rules? Please keep it simple, keep it professional, and make it valuable.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2394\" src=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2022\/11\/get-the-most-out-of-linkedin-as-a-freelancer-2.jpg\" alt=\"\" width=\"1120\" height=\"630\" srcset=\"https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2022\/11\/get-the-most-out-of-linkedin-as-a-freelancer-2.jpg 1120w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2022\/11\/get-the-most-out-of-linkedin-as-a-freelancer-2-980x551.jpg 980w, https:\/\/useme.com\/en\/blog\/wp-content\/uploads\/2022\/11\/get-the-most-out-of-linkedin-as-a-freelancer-2-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1120px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Grow_your_network\"><\/span>Grow your network<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>LinkedIn is probably the only social network where random cold-pitching is not frowned upon. Found a profile of someone you would love to work for? Heard of a business that could use your help? Are you browsing someone\u2019s website and knowing you could make it better? Reach out. Even if they don\u2019t need your service right now, they might remember a nice message in the future.<\/p>\n<p>While practicing your pitching, work on growing your connections. Look strategically for people that could be your target clients, people working in the same industry, experts, or freelance recruiters.<\/p>\n<p>&nbsp;<\/p>\n<h3>Pro tip:<\/h3>\n<p>LinkedIn\u2019s search function allows you to look through public posts too. This means that you can also directly find terms like \u201clooking for a freelancer\u201d or, even better, \u201csearching for a photographer\/content writer\/virtual assistant\u2026\u201d. You\u2019ll find posts from your clients yourself. And now is the time you (professionally) slide into their DM\u2019s.<\/p>\n<p>Are these reasons enough for you to log in quickly and update your profile? We hope we managed to give you some inspiration for that. Good luck in your LinkedIn endeavors!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When was the last time you updated your LinkedIn profile? While popular among regular job searchers, LinkedIn is very often overlooked by freelancers. Luckily, we\u2019re here to make sure you won\u2019t make this mistake! Read our summary of how to squish out the most juice of this powerful tool as a freelancer, and don\u2019t forget to update your profile soon after. Let\u2019s start with the basics!<\/p>\n","protected":false},"author":18,"featured_media":2391,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-2386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-freelancers"],"modified_by":"Ola Wajs","_links":{"self":[{"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/posts\/2386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/comments?post=2386"}],"version-history":[{"count":6,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/posts\/2386\/revisions"}],"predecessor-version":[{"id":2392,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/posts\/2386\/revisions\/2392"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/media\/2391"}],"wp:attachment":[{"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/media?parent=2386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/categories?post=2386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/useme.com\/en\/blog\/wp-json\/wp\/v2\/tags?post=2386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}