5 Ways to Effectively Communicate With Clients
Published on 2020-08-18 by Ching Chieh Li.
Communicating with clients is the most challenging and exciting part of freelance work. We do not have this important lesson from teachers at school. Misunderstanding is one of the common reasons for losing a client. Do your clients give you a call just for checking a small detail? Your mailbox is full of inquiries but just for some minor details instead of more projects? Freelancers, here are solutions for you.
Expressing yourself clearly and precisely
Imagining walking into a shop to buy ice cream and the clerk only says that is roughly $10. So how much you should pay for it? More or Less? As a freelancer, it is important to express your thoughts clearly. Replacing those vague parts in the letter and your life will be easier. Trying to avoid using some words like “a couple of days, a few days.” Expressing yourself precisely and your clients do not need to send an additional email to you.
Speaking with a polite tone
Using a diplomatic tone is a good way to impress your clients. Most freelancers complete their work without meeting in-person. Your clients get a lot of emails and calls per day. In fact, we receive more than 100 emails per day. It only takes 10 seconds to change some words and this small gesture will impress your clients. Choosing your words carefully and replace those negative words for example failure into not successful. Soften your voice and this will make you sound more reliable and friendly. Clients are more welcome to cooperate with you again and can make you stand out in a crowd.
Using the right communication tool
Freelancers have a lot of tools for a video meeting. Each tool has its advantages. If you need to use a screen sharing function, then maybe choose “Google Meet”, “Microsoft Team” or “Zoom Meeting”. If you about to have a video-call, then “Skype”, “Google Meet” provide stable video quality. Always have several backup plans if the internet connection is not stable. You can give them a phone call or a video for those details.
Bonus tips: It is important to check the background before answering the video phone calls. The virtual background is a nice feature if you do not have enough space.
Talking to your client in their language
When I learned how to ride a bike and my dad kept saying that “keep your hands on the handlebars.” I had no idea what was handlebars and looked at him with a confused face. That is probably how your client feels when you talk with them with professional words. For sure, you are a professional freelancer. However, those professional words may cause some emotionally distant without realization. Using more common expressions in the meeting and your client can understand everything easily.
Planning before talking
You prepare numerous amazing ideas and ready to discuss them with your clients. Meeting with clients is exciting and you usually generate more thoughts during the discussion. It is a good idea to have a list of important details and cross out when you discuss it. This small paper will save you from calling your clients again for just one small detail. Moreover, you can also inform those topics to your clients at the beginning of the meeting. So, the meeting will focus on the right topics.
Your freelance life will be easier with good communication skills. Clients are impressed with your work performance and professional attitude. Having the right tool can save some time and a list can help you more organized during the meeting. Using their language will cut off the emotional distance.