5 Tips For Building A Professional Portfolio

Published on 2020-09-08 by Ching Chieh Li.


A good portfolio is very essential for freelancers. The quality of the freelance portfolio will determine if the client will cooperate with the freelancer. The human attention span is 8 second and this 8-second affect the client’s will. A good online portfolio is like a magnetic and always links the potential client to freelancers. Do you want to build a professional portfolio and meet more potential clients? Time to take out your portfolio, fasten your seat belt and we are going to build a professional portfolio.

Having detailed information about the client

Do you want to modify the portfolio but have no idea how to start with? Taking the potential client into consideration. Modifying your freelance portfolio to fit with the right potential client need. The freelance portfolio is your business card. You want to show this card to the right prospective client. So, who is going to be your client? Do you have some information about them for instance, their age, gender, and education level? It will be easier for the freelancer to modify the freelance portfolio if you know who you want to reach. Once you have that information in mind then you can modify the portfolio to fit those categories.

Finding your perfect spot and show it.

Freelancers are very talented. A graphic designer also understands SEO knowledge. You know everything in different fields and can finish every project perfectly. It is essential to know which field you land it flawlessly. You can put more emphasis on those fields in your freelance portfolio. It is better for freelancers to put the most attention on those parts. The potential client will also feel the passion when they read it. You can leave other details into the private portfolio or save it till the perfect time.

Quality is more important than quantity.

Quality is always more important than quantity. Closing your eyes and start to imagine. You walk into a nice shop and they sell a lot of product. But none of the products fit your need at all. A freelance portfolio is more than a collection of your masterpiece. In fact, a freelance portfolio shall contain the most valuable part of your work. The high-quality portfolio will bring more protective clients to freelancers.

Adding more favor into your portfolio

Do you want to build an emotional connection with a potential client? Adding some description for example the difficulty and how you overcome it. Those words will add more flavor to your freelance portfolio. Moreover, you can use storytelling skills and guide the audience into this journey with you. You do not need to write a whole report. A short description is enough to increase engagement. The potential client can have a deeper understanding of the portfolio. In fact, people have more impression when they read pictures and words at the same time. Clients can have a deeper emotional connection while reading it.

Having a public and personal portfolio

Do you get some questions from potential clients such as a personal portfolio? The potential client wants to know more about you. The private portfolio is your hidden powerful tool. For instance, you can leave some finished project details in the personal portfolio. Bonus tips: It is important to maintain a long-term relationship with the client. Always post the work until you have permission from the client. For some longer-term projects, extra exposure can be a huge problem. You can show the outcome instead of the project detail.

Having a professional portfolio can benefit your freelance career. A personal portfolio helps you stand out from the crowd without effort. Freelancers can build an emotional connection with potential clients with a well-organized description. With a professional portfolio, more potential clients will reach you.